ashish-sehgal
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With high ticket properties and 45+ channels, Sehgal says that ZEE will be in a position to offer better efficiency to advertisers which will cover length and breadth of the country during IPL season

Naziya Alvi Rahman Jan 30, 2018 8:58 AM

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Mostly working from 9 am to 11pm on weekdays, the COO at Zee Unimediaawaits weekends to catch up on overdue sleep, family time and entertainment

Naziya Alvi Rahman Aug 26, 2017 9:14 AM

Zee Classic does a programming rejig; ropes in Arjun Kapoor as its ambassador?blur=25

From October 3 Zee Classic revamped its programming strategy which includes a dedicated timeslot to each decade of Hindi Cinema. To reinstate it, the channel has launched a new campaign with a theme called Aaj Ka Class, featuring Bollywood actor Arjun Kapoor

exchange4media Staff Sep 29, 2016 9:46 AM

ZEEL and Amagi add Zee Cinema to list of channels that offer geo-targeted advertising ?blur=25

This addition will allow advertisers to target viewers across 16 markets in India and increase share of voice in target markets

exchange4media Staff Jul 17, 2015 5:42 PM

Video: Growth in TV should be in the range of 12-14%: Ashish Sehgal?blur=25

Ashish Sehgal, Chief Sales Officer, ZEEL on how TV advertising will be propelled by World Cup, IPL, launch of new channels, with FMCG and e-commerce being the main contributing categories

exchange4media Staff Mar 10, 2015 9:03 AM

 Broadcasters' ad revenues up by 20-25 per cent this festive season?blur=25

Despite the confusion over digitisation and ad caps, e-commerce players gave a boost to the TV industry, which also benefitted from the Lok Sabha elections

Abid Hasan & Collin Furtado Nov 4, 2014 8:01 AM

TV gears up for more festive ad spends from e-comm, auto, durables?blur=25

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 10:07 AM

TV gears up for more festive ad spends from e-comm, auto, durables?blur=25

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 8:26 AM

Who are the key players in GroupM's revised ad spend forecast??blur=25

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado Aug 21, 2014 8:58 AM

Zindagi creates new 'premium mass' category for advertisers?blur=25

ZEEL has launched an advertising package which will guarantee sponsors a differentiated Hindi entertainment channel and allow brands to reach premium mass target group

exchange4media Staff Jul 9, 2014 6:09 PM

ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team?blur=25

Jain joins as EVP - Cluster Head, while Sharma comes on board as Senior VP - National Sales Head. Both the appointments are with effect from today

exchange4media Staff Mar 6, 2014 7:46 AM

ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team?blur=25

Jain joins as EVP - Cluster Head, while Sharma comes on board as Senior VP - National Sales Head. Both the appointments are with effect from today

exchange4media Staff Mar 5, 2014 11:48 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report?blur=25

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report?blur=25

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

ZEE ad revenues grow 34 pc in a slowdown year?blur=25

In addition to increased spends from sectors such as consumer durables, e-comm & mobile, Sony's slide also helped ZEE eat into the market share. New channel launches also helped the group

Abhinav Trivedi Jan 23, 2014 8:32 AM

Broadcasters find opportunities in today's VUCA world?blur=25

The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?

Shobhana Nair Oct 23, 2013 8:44 AM

B'cast industry might lose revenue to other media in Q3: Experts?blur=25

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi Oct 17, 2013 8:15 AM

Leading entertainment channels see robust revenue growth in Q1?blur=25

Surge in ad spends from some sectors, digitisation and increase in ad rates has propelled revenues for most broadcasters in the first quarter of FY 2014

Abhinav Trivedi Aug 19, 2013 8:52 AM

Pictures Speak: Glimpses from IMPACT M-School Rankings 2013?blur=25

The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event

exchange4media Staff Jul 5, 2013 9:44 AM

Focus on adding brand value in 2013: Industry experts?blur=25

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM