Time For AMMAAI; Advertising, Marketing & Management  Associations Authority of India ?blur=25

Other than news, updates, reality shows of controversies and discounted invites to events, Trade Associations have not done much for their stakeholders, subscribers, consumers, says Sanjeev Kotnala, Head Catalyst, INTRADIA

Sanjeev Kotnala Nov 28, 2014 8:33 AM

ASCI upholds complaints against 79 out of 100 advertisements?blur=25

Out of 79 advertisements against which complaints were upheld, 49 belonged to Personal and Healthcare category, followed by the Education category with 18 advertisements

exchange4media Staff Nov 20, 2014 7:57 AM

 Department of Consumer Affairs & ASCI join hands to stop misleading advertisements?blur=25

The six priority sectors that would be covered under the collaboration are Agriculture and Food, Health, Education, Housing, Financial Services & e-Commerce

exchange4media Staff Nov 14, 2014 4:32 PM

Agro Tech's Narendra Ambwani elected as Chairman of ASCI?blur=25

Benoy Roychowdhury of HT Media was elected Vice-Chairman, and Shashi Sinha of IPG Mediabrands was elected Honorary Treasurer

exchange4media Staff Sep 12, 2014 8:12 AM

Ad makers take ban on fairness ads in their creative stride?blur=25

Industry claims it is too responsible to be affected by MIB's decision to block ads for skin-lightening products and teleshopping, but registers its disappointment over the way it is being implemented

Ankur Singh Sep 5, 2014 8:01 AM

ASCI releases final guidelines for skin lightening & fairness products ads?blur=25

New guidelines attempt to ensure that advertisements of products in this category do not depict people with dark skin as somehow inferior to those who are fairer

exchange4media Staff Aug 20, 2014 8:37 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra Jul 24, 2014 10:26 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism

Priyanka Mehra Jul 24, 2014 8:41 AM

ASCI to crack the whip on skin lightening products ads; Fair or unfair??blur=25

Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response

Priyanka Mehra Jun 13, 2014 9:32 AM

ASCI upholds complaints against 68 out of 108 ads in March?blur=25

Advertisements in personal and healthcare sector categories again emerged as the categories which accounted for a majority of advertisements (44 out of 68) against which complaints were upheld

exchange4media Staff Jun 4, 2014 8:04 AM

Health & personal care category continue to be under ASCI scanner?blur=25

ACSI's CCC found the claims of 44 advertisers in health & personal care product or service ads to be either misleading or false or not adequately substantiated and hence, violating ASCI's Code

exchange4media Staff Feb 4, 2014 11:03 AM

ASCI upheld complaints against 215 ads out of 240 received in August?blur=25

In August 2013, ASCI's CCC upheld complaints against 215 ads. Education and health and personal care category continue to lead with the highest number of complaints

exchange4media Staff Nov 5, 2013 9:20 AM

No more leeway on digital for marketers?blur=25

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

Partha Rakshit elected as ASCI Board Chairman?blur=25

Narendra Ambwani of Agro Tech Foods has been elected as Vice-Chairman; Shashidhar Sinha of Mediabrands India is the new Honorary Treasurer

exchange4media Staff Sep 13, 2013 9:20 AM

Strengthen self regulation to control misleading ads: CII?blur=25

A whitepaper released by CII says adding more government legislations or authorities will not help

exchange4media Staff Oct 3, 2012 8:31 PM

ASCI appoints Arvind Sharma as Chairman?blur=25

Arvind Sharma, Chairman-India Sub Continent, Leo Burnett takes over from I Venkat, Director, Eenadu

exchange4media Staff Sep 14, 2012 7:18 PM

ASCI’s CCC upholds complaints against 25 ads?blur=25

Dainik Bhaskar, Kwality Walls, Cadbury, Parachute, Videocon AC are some of the brands that have come under ASCI scanner in the month of June

exchange4media Staff Sep 7, 2012 7:32 PM

NAMS tracks down 55 misleading ads?blur=25

NAMS has identified 40 print and 15 TVCs during May, the first month of the proactive monitoring

exchange4media Staff Jun 8, 2012 7:48 PM

Vodafone and Dainik Jagran on ASCI’S radar?blur=25

ASCI’s Consumer Complaints Council upheld complaints against twelve ads during March and April 2012. Vodafone and Dainik Jagran are on the list

Priyanka Nair May 16, 2012 7:46 PM

ASCI partners with TAM to strengthen ad monitoring process?blur=25

ASCI has joined hands with TAM Media Research to keep misleading advertisements in Indian print and television media in check

Priyanka Nair Apr 18, 2012 8:18 AM