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Elucido Media Networks eyes the Mumbai OOH space; to enter the city by year-end

11-June-2009
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Elucido Media Networks eyes the Mumbai OOH space; to enter the city by year-end

Elucido Media Networks that provides digital media solutions, specialising in digital signage applications, is only 14 months old but has already seen success in its efforts. The company now plans to expand both in terms of geography, as well as strengthening its network by hiring more people. In the next six months, the company which has its World Headquarter in Bangalore plans to enter Mumbai as well. It also plans to hire people from outside India to double its people force from 45 to 90.

Rajat Rakkhit, Chairman and CEO, Elucido Media Networks, said, “Digital signage in India is in its nascent stage. Looking at the opportunity that the medium offers, we decided to embark on this route of expansion. Our differentiator is that we have systems to measure the audience actually viewing the signage including the time spent on viewing, thus being able to measure the conversion to actual footfalls and calculate the ROIs.”

He added, “Another advantage we have is that we have a competent team of people creating content, which is engaging and relevant. On the technology part too, we have superior quality HD screens, which makes visuals come truly alive. Also we are technologically well networked which allows us to remote control our screens anywhere in the world.”

Elucido has screens in Garuda Mall in Bangalore, and it has plans to run huge campaigns with big players in the next few months. It also plans to increase the number of screens that stand at about 300 to 1000 in the next six months. Besides malls, the company also engages digital signage in healthcare, hospitality, education space, banking and consumer retail.

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