‘Social media takes away control from the marketer’?blur=25

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”

Neha Goel Feb 24, 2012 7:40 AM

Yahoo! expands its language base with the launch of Bengali?blur=25

Yahoo! India joins hands with ABP to deliver premium digital content in Bengali to the Indian internet audience

exchange4media Staff Feb 9, 2012 7:16 AM

Yahoo India partners with Lokmat, offers Marathi content online?blur=25

Yahoo India has partnered with Marathi daily Lokmat to deliver premium digital content in Marathi to the Internet audience. The property will offer Lokmat’s original content, combined with Yahoo’s premium content experience, to online Marathi users.

exchange4media Staff Oct 1, 2011 8:54 AM

Yahoo! India brings Bollywood closer to users with ‘Movieplex’?blur=25

Yahoo! India announced the launch of Movieplex ( on August 16, 2011. Movieplex is a premium video destination that allows users to enjoy licensed full-length movies for free through Internet on demand. Yahoo! India will collaborate with leading movie production houses to bring thousands of Bollywood movies online to users.

exchange4media Staff Aug 17, 2011 8:49 AM

We plan to make our service available in 6 languages: Arun Tadanki?blur=25

“For us, the growth of the category is paramount. One key area that can grow the category is the presence of more of local languages on the web. This year, we are looking at how we can make our service available in six different languages,” shares Arun Tadanki, Managing Director, Yahoo! India.

exchange4media Staff Apr 30, 2011 7:26 AM