artificial-intelligence
?blur=25

It will be exciting to see what happens to wearable technology in 2018 and how brands embrace new devices.

Dolly Mahayan Jan 11, 2018 8:54 AM

?blur=25

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM

?blur=25

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digital talks in 2017

Ruhail Amin Dec 26, 2017 8:55 AM

?blur=25

Rohan Mehta on the standout trends in digital marketing, AI, appointing Gerard Jayaranjan as National Creative Director and the importance of influencers

Anam Khan Dec 21, 2017 8:51 AM

?blur=25

By analysing multiple data points about a single user in terms of location, demographics, device, interaction with the website and more, AI technology can help online used car platforms in displaying the best-fitting offers and content to potential customers

Shubh Bansal Nov 15, 2017 9:00 AM

?blur=25

Adopting visual search tools for consumers will be inevitable for the online retail sector to realise their ultimate goal - Sale

Harsh Shah Sep 14, 2017 8:14 AM

?blur=25

In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer engagement

Ruhail Amin Sep 11, 2017 7:42 AM

?blur=25

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data & Analytics, Mondelez

Ronald Menezes Sep 4, 2017 8:02 AM

?blur=25

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers. In an interview with exchange4media, Prashant Mehta of SapientRazorfish spoke about the evolving digital payment ecosystem in the country and more.

Ruhail Amin Sep 4, 2017 7:57 AM

?blur=25

The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to traditional models of business

Ruhail Amin Aug 31, 2017 7:41 AM

?blur=25

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

Priyanka Mehra Jun 28, 2017 8:28 AM

Absolutdata rolls out artificial intelligence-driven platform, NAVIK AI?blur=25

NAVIK AI is an artificial intelligence-driven decision engine rolled out by Absolutdata. It combines data, analytics & technology to optimize decisions on an ongoing basis.

exchange4media Staff Mar 30, 2017 8:02 AM

Dr Badri Raghavan joins Ola as its Chief Data Scientist?blur=25

Raghavan will lead a team of data scientists and engineers at Ola, and scale the company’s data-science Infrastructure to find solutions for the varied mobility needs of the country

exchange4media Staff Feb 10, 2017 12:28 PM

AI adoption driving revenue growth for businesses: Infosys study?blur=25

AI Maturity Index reveals that early adopters are already reaping the rewards and expect a 39 per cent revenue rise by 2020; 80 per cent of AI adopters will retain and retrain employees

exchange4media Staff Jan 23, 2017 7:57 AM

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017 ?blur=25

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

exchange4media Staff Jan 10, 2017 8:05 AM

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult?blur=25

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Rajiv Dingra Jan 3, 2017 8:07 AM

Artificial Intelligence to impact the marketing industry next year: Warc Toolkit 2017?blur=25

More than half of global CMOs said they expected the impact of AI on marketing and communications to be greater than the impact of social media

exchange4media Staff Dec 15, 2016 8:25 AM

Myntra aims to hit $2bn in revenue run rate next year; looks at AI for personalised experience?blur=25

Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in revenue run rate and turn profitable by the end of 2017-18 fiscal year

exchange4media Staff Dec 5, 2016 8:07 AM

Saatchi & Saatchi tests creative ability of AI; creates film conceived, edited and directed by machines?blur=25

The advertising giant pushes boundaries with a bold experiment which asks the question: can a machine-made film make humans have an emotional response?

exchange4media Staff Jun 14, 2016 7:55 AM