It is presented by Digene in association with Dabur Red Gel and

exchange4media Staff Feb 6, 2018 2:48 PM

70% of our spend is on content: Ajay Chacko, Co-founder, Arre?blur=25

Arré ventures into regional languages and diversifies content with its Outdoors, Music and Tech verticals

exchange4media Staff Jun 1, 2017 8:24 AM

Arres A.I.SHA | My Virtual Girlfriend wins 5 awards at LA Web Festival ?blur=25

The 5 awards were for the categories of Best Series, Best Editing, Best Direction, Best Actress and Best Overall Premise

exchange4media Staff May 12, 2017 1:37 PM

ET NOW announces 'Buffett Trail with Raamdeo Agrawal Contest'?blur=25

Viewers stand a chance to meet and greet Raamdeo Agrawal, Chairman of Motilal Oswal Asset Management Company

exchange4media Staff May 3, 2017 6:07 PM

Arré ropes in Jaideep Singh to guide its monetisation strategy ?blur=25

Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards expanding other content verticals

exchange4media Staff Apr 13, 2017 11:09 AM

Amazon Prime Video India ups its game?blur=25

Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

exchange4media Staff Apr 12, 2017 8:23 AM

Arre ties up with Facebook to premiere comic series The Adventures Of Abbaas Mastan?blur=25

Good topical humour definitely strikes a chord with most and is a great conversation starter, says Biswamitra Ray, Strategic Partnership Development – Entertainment, Facebook India

exchange4media Staff Feb 23, 2017 5:25 PM

Arre announces partnership with SonyLIV?blur=25

The partnership, which will enable SonyLIV users to watch Arré’s latest web series on its web and mobile platforms, will also see its entire video content library available as a part of SonyLIV’s extensive catalogue in due course

exchange4media Staff Sep 30, 2016 11:36 AM

Uber unveils first brand campaign in India - Move Forward?blur=25

The campaign is inspired by stories we’ve heard from our riders and drivers and demonstrates the way in which Uber has empowered Indians across strata of society. The spectrum of influence Uber has had ranges from the everyday commute to life changing opportunities like helping drivers educate their kids

exchange4media Staff Sep 22, 2016 9:03 AM

BBH India creates new campaign for Channel V, rebrands it as 'The Shallowest Place on TV'?blur=25

The ‘Channel V The Shallowest Place on TV’ campaign supersedes Channel V’s latest rebranding initiative to become a 24 hour all music channel

exchange4media Staff Sep 17, 2016 7:39 AM

BBH India creates ad campaign for new Mumbai eatery - Gustoso?blur=25

The campaign will employ an integrated strategy that includes print ads, posters, outdoor, radio and digital activations

exchange4media Staff Aug 13, 2016 8:00 AM

Can Facebook challenge YouTube’s video reign??blur=25

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Abhinn Shreshtha Aug 3, 2016 8:34 AM

Enam Group acquires minority stake in Arre?blur=25

Enam’s investments will be used in the organic build out of Arré’s content, the overall product offering and facilitate scaling into a significant player in the digital content business

exchange4media Staff Apr 27, 2016 8:05 AM

Saavn forays into entertainment space, unveils new programming line-up?blur=25

Saavn has partnered with radio icon Neelesh Misra, podcast network Indus Vox Media, and digital media brand Arré to revolutionize digital entertainment with ten new audio shows

exchange4media Staff Apr 6, 2016 8:05 AM

Falling data rates will usher in OTT revolution, say experts?blur=25

The heads of digital content studios and distribution platforms met at a panel discussion at the recently held FICCI Frames 2016 to discuss how policy and business practices help each other to make the OTT sector a vibrant platform

exchange4media Staff Apr 4, 2016 9:17 AM

BBH India conceptualises new ad film for CREO Mark 1 smartphone?blur=25

The film has been conceptualised and executed by BBH owned production house, Black Sheep Live, for CREO’s Mark 1 smartphone

exchange4media Staff Mar 19, 2016 7:52 AM

Arré Acquires Apalya Technologies?blur=25

Aims to be a content-cum-platform player targeting revenues of INR 100 crores in 2 years

exchange4media Staff Dec 22, 2015 9:50 AM

We need an experience-based revenue model: Ronnie Screwvala?blur=25

It’s nearing 4 years that Ronnie Screwvala has exited the media and entertainment space and he has already started off for a second innings; with three diverse new ventures, including the digital content space with Arre

Abhinn Shreshtha Nov 23, 2015 8:58 AM

Coverfox launches new campaign with light hearted take on insurance buying?blur=25

The two TVCs, conceptualised by BBH are for car insurance and health insurance offerings and highlight how quick and easy buying insurance on Coverfox is

exchange4media Staff Oct 3, 2015 8:42 AM