AR to drive more real world discovery and become the browser of the physical world?blur=25

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Abhinn Shreshtha Jan 2, 2017 7:54 AM

Blippar partners with Penguin Books India for Ravinder Singh's latest novel?blur=25

Having made their foray into the world of Augmented Reality, the author along with Penguin Books India, is breaking the fourth wall by giving readers the chance to interact directly with him, through a seemingly inanimate book cover

e4m Desk Aug 23, 2016 3:32 PM

Guest Column: Digital marketing is a capricious industry: Arnav Ghosh CEO, Blippar India?blur=25

From data mining and implementation, mobile wallets, emerging media like visual marketing & machine learning, clubbed with AI leading, 2016 will be all about enhanced customer experience, writes Arnav Ghosh, CEO, Blippar India.

Arnav Ghosh Mar 4, 2016 9:09 AM

We want to be the Google of visual search: Arnav Ghosh CEO Blippar India?blur=25

Having just raised $45 million in funding last year and close to 700,000 users in the country at last count, Blippar has now set its eyes on India. We caught up with Arnav Ghosh, CEO of Blippar India to learn more about the company's plans for the future.

Abhinn Shreshtha Feb 26, 2016 8:27 AM