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Altius Consulting conducts workshop on Marketing 101

15-September-2009
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Altius Consulting conducts workshop on Marketing 101

Altius Consulting has conceptualised a workshop called Marketing 101 meant for entrepreneurs by entrepreneurs. Each of the speakers at the event was specialist in their own fields and has the in-depth experience and runs a start-up. The day-long workshop aimed to move business forward in a confident and financially rewarding way. Whether one is just starting out or has been working as a professional for a while, this workshop teaches one what one needs to know about creating a successful and profitable business as a creative professional.

Talking about the workshop, Sandeep Menon, Country Manager, Novel India Head, said, “Marketing 101 is a great concept to bring entrepreneurs and marketing professionals up to speed with new age solutions and give us a chance to catch up with the Next Gen modules. I came to attend the digital marketing session as I was very keen to know about new emerging trends in this segment. In this changing scenario, new age technologies have a lot of potential for business opportunities. I look forward to more of these innovative workshops from Altius Consulting.”

Commenting on the innovative workshop Rashmi Vallabhajosyula, Founder & CEO, Altius Consulting, said, “A large number of start-ups and SMEs fail to achieve scale and growth without clearly defined marketing roadmaps. With this workshop, Altius Consulting brought in value by providing seasoned and young entrepreneurs with skills in the marketing, advertising on board. This allows the entrepreneur to begin from the cost and leverage what one learns in this workshop on ground in their own business in a relevant and planned manner.”

This hands-on training workshop was unique as it was for limited people to provide maximum individual attention to each participant’s needs. That allows each participant to get all the attention and guidance needed. The participants also got personal attention to any problems or burning questions that they had during the hands-on training. The attendees can see that they are going to get some pretty powerful knowledge to move their business to a higher level. This powerful knowledge of ‘consumer understanding and market research’ for your maximum value; making your ‘marketing planning’ so you can achieve your financial dreams; and ‘networking’ that lead to paying clients or projects. Marketing 101 is built in such a way that entrepreneurs get a holistic perspective on marketing.

Altius Consulting offers innovative solutions to marketing challenges. It specialises in start-ups and SMEs, which need marketing guidance and support.

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