AppNexus and Amobee join zeotap’s existing list of key partners that includes Google Marketing Platform, The TradeDesk and Adform.

exchange4media Staff Aug 4, 2018 8:51 AM

Pangaea, a digital advertising alliance, is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users

exchange4media Staff Nov 9, 2017 11:20 AM

The new service will be offered with partners AppNexus and Jivox.

exchange4media Staff Sep 8, 2017 8:11 AM

AOL to handle sales for Microsoft display ads in 9 markets

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

exchange4media Staff Jul 9, 2015 8:09 AM launches on-demand native ad marketplace says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

WPP, Xaxis and AppNexus announce strategic transaction

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million

exchange4media Staff Sep 23, 2014 6:10 PM