AppNexus and Amobee join zeotap’s existing list of key partners that includes Google Marketing Platform, The TradeDesk and Adform.

exchange4media Staff Aug 4, 2018 8:51 AM


Pangaea, a digital advertising alliance, is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users

exchange4media Staff Nov 9, 2017 11:20 AM


The new service will be offered with partners AppNexus and Jivox.

exchange4media Staff Sep 8, 2017 8:11 AM

AOL to handle sales for Microsoft display ads in 9 markets?blur=25

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

exchange4media Staff Jul 9, 2015 8:09 AM launches on-demand native ad marketplace?blur=25 says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

WPP, Xaxis and AppNexus announce strategic transaction?blur=25

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million

exchange4media Staff Sep 23, 2014 6:10 PM