Incumbent brands should think like insurgents: Vinita Bali?blur=25

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna Feb 2, 2012 1:29 PM

Obit: Steve Jobs – The legend will live on...?blur=25

Steven Paul Jobs – For being the control freak that you were. For changing the world the way you did. For inspiring millions of us like nobody else – Thank You and May your soul – RIP, writes Vineet Gupta, Managing Partner, 22feet.

Vineet Gupta Oct 7, 2011 9:36 AM

Women getting increasingly addicted to shopping online: eBay Census?blur=25

eBay on September 28, 2011 unveiled the fourth edition of its annual Census Guide, which documents the key trends in online buying, importing, selling and exporting across Indians in the top 20 eCommerce hubs, 28 states and seven Union Territories.

exchange4media Staff Sep 29, 2011 8:20 AM

Guest Article: Changing times for agencies - challenge or opportunity??blur=25

Brands are taking more and more ownership now, and agencies need to take notice and think as to why brands are doing that. Is it because brands think agency is not adding as much value as expected from them or is it that agencies lack the expertise in handling new media or is it that agencies are still stuck with old forms of media? Maninder Singh, Media Director, Lintas Media Group, analyses…

Maninder Singh Sep 15, 2011 11:37 AM

Guest Article: Your brand is the ‘new’ new media - Nirmalya Sen?blur=25

‘People will forget what you did, but people will never forget how you made them feel.’ In today’s fragmented media space, brands have to become the media themselves and make their consumer feel special, believes Nirmalya Sen, Managing Director, TBWA\India. He shares how brands can still appeal and be relevant to consumers in the “Attention Economy”, in this special article penned for exchange4media.

Nirmalya Sen Sep 8, 2011 10:47 AM

Guest Article: The ABC of Branding – Anisha Motwani?blur=25

Turning a product in to a brand requires incremental efforts, but it is worth it because it is the brand that adds significant value when it is well recognised and evokes positive associations in the minds of the consumer, writes Anisha Motwani, CMO, Max New York Life Insurance.

Anisha Motwani Sep 6, 2011 9:09 AM

Reporter’s Diary: Goodbye, Steve Jobs?blur=25

Along with a major part of the world, correspondent Shubhi Tandon also wonders about tech giant Apple’s life after Steve Jobs. And her fascination about all Apple products starting with ‘i’ continues…

Shubhi Tandon Sep 3, 2011 8:50 AM

WWDC Day One recap?blur=25

One day into the five day World Wide Developers Conference, Apple brings out a lot of major announcements that are changing the face of their iPhones and iPads, as part of their strategy for a 'post PC' world.

exchange4media Staff Jun 9, 2011 8:43 AM

JWT will be special, but Dentsu is a new challenge: Rohit Ohri?blur=25

In a candid conversation with exchange4media, Rohit Ohri speaks on his decision to exit JWT and join Dentsu India as Executive Chairman, Dentsu India Group.

Noor Fathima Warsia Jun 8, 2011 9:03 AM

iZone International: $1bn - The price of Symbian??blur=25

Microsoft has paid Nokia $1 billion as part of the deal between the two companies to produce Windows Phone 7 based smartphones.

exchange4media Staff Mar 10, 2011 9:47 AM

iPad slashes price by Rs 3,000?blur=25

iPads in India will be cheaper by Rs 3,000 as the Apple store has cut down prices in keeping with the $100 price cut internationally, following the launch of the iPad2.

exchange4media Staff Mar 9, 2011 8:45 AM

iZone International: Apple unveils the iPad 2?blur=25

Apple has unveiled the iPad 2, which is significantly upgraded from the first generation tablet and holds up well against competition from Motorola, Samsung and other manufacturers.

exchange4media Staff Mar 4, 2011 7:24 AM

STAR India's digital future: Star Plus goes across screens?blur=25

STAR India has made another attempt at taking its brand digital and across platforms. The gambit includes Star Plus on Mobile, a WAP site, an iPad website, applications and more.

exchange4media Staff Feb 25, 2011 7:59 AM

iZone International: Apple to unveil iPad2 next week??blur=25

Experts predict that Apple will launch the much anticipated iPad2 next week. But will this be enough to keep the company dominant in the tablet market?

exchange4media Staff Feb 24, 2011 8:05 AM

Nokia, Reliance in pact for operator billing for Ovi store?blur=25

Reliance Communications has tied up with Nokia’s Ovi store to support operator billing on app downloads, a move that could lead to a surge in app downloads on Nokia phones.

exchange4media Staff Feb 23, 2011 8:42 AM

Applications – the next big opportunity in mobile space?blur=25

A mobile phone today has multiple forms of use, and with the growing introduction of mobile apps, an explosive growth in seen coming days.

Anisha Singhi Feb 21, 2011 7:06 AM

iZone International: Nokia, MS in pact for Windows Phone 7 based smartphones?blur=25

Nokia and Microsoft have tied up to bring Nokia smartphones, which carry Microsoft’s new mobile OS, and stem the slide in growth.

exchange4media Staff Feb 12, 2011 6:34 AM

iZone International: HP announces the TouchPad?blur=25

HP’s new tablet device, the TouchPad, joins the list of high profile tablet computers that will release in 2011, and also introduces a fifth tablet OS to the list.

exchange4media Staff Feb 12, 2011 6:29 AM

iZone International: Motorola Xoom dated, priced?blur=25

Motorola’s highly anticipated Xoom tablet will be launched on February 24. Priced at $799, will it successfully take on the iPad or be an expensive proposition?

exchange4media Staff Feb 8, 2011 7:39 AM

Tech Blog:  Mobile advertising banks on 3G lift-off?blur=25

3G spread is expected to change the VAS market scenario completely with rich media services that drive audience growth, and advertising, writes Nawal Ahuja.

Nawal Ahuja Feb 8, 2011 7:30 AM