Will Apple's gamble with iPhone 6 pay off in India??blur=25

The tech giant took a leap of faith by stepping into the big-screen smartphone segment, long after losing marketshare to Android. Will the price-sensitive Indian market finally show some love for the niche brand?

Aditi Raval Sep 11, 2014 9:14 AM

'Price' and 'Preorder' become buzzwords in Apple's social media blitzkrieg?blur=25

Hours before the official launch, fans and observers took to social media to share their excitement and to speculate about the iPhone 6 and Apple Watch and their prices

Ankur Singh Sep 11, 2014 8:17 AM

Online ads get up close, and personal?blur=25

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific?

Ankur Singh Aug 29, 2014 8:17 AM

Healthcare and Big Data: A perfect fit??blur=25

A Simplify 360 study which analyzed 194,000 social media interactions across the month of July reported that healthcare was the most talked about topic in connection with Big Data. India contributed just 4% to the overall chatter on the topic. Twitter is the most used channel to talk about Big Data

Abhinn Shreshtha Aug 6, 2014 8:00 AM

7 biggest social media failures apart from Orkut?blur=25

From MySpace to Twitter Music, exchange4media takes stock of good ideas & platforms in the social media space that died too soon due to failed execution, privacy issues and lack of integration

Abhinn Shreshtha Jul 21, 2014 8:07 AM

Radio can be an inspiration; not an advertising afterthought :Rameet Arora?blur=25

Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald's, talks about how radio is ripe for a renaissance, becoming increasingly sophisticated

Simran Sabherwal Apr 28, 2014 7:50 AM

Microsoft may launch tablets in India to beef up market share?blur=25

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha Mar 10, 2014 9:11 AM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Motivator retains iPhone account, adds iPad & Mac biz?blur=25

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore

Priyanka Mehra Jan 29, 2014 10:25 AM

Motivator retains iPhone account, adds iPad & Mac biz?blur=25

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore

Priyanka Mehra Jan 29, 2014 9:06 AM

BlackBerry parts ways with Alicia Keys?blur=25

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform

Abhinna Shreshtha Jan 6, 2014 7:52 AM

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis?blur=25

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

Guest Column: How brands can use controversy to their advantage??blur=25

Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO & Founder, Brandlogist

Saurabh Parmar Nov 8, 2013 5:00 PM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani?blur=25

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Dish TV to allocate 80% of mktg budget for new offering DishOnline?blur=25

We have very aggressive marketing plans to reach out to consumers in the digital medium across various platforms, says RC Venkateish, CEO, Dish TV

Abid Hasan Oct 4, 2013 7:40 AM

The mobile war begins as manufacturers resort to competitive advtg?blur=25

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti Sep 16, 2013 8:33 AM

Microsoft-Nokia deal - the India perspective?blur=25

exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem

Saloni Surti Sep 4, 2013 7:41 AM

Guest Column: The cult of personality - Carlton D'Silva?blur=25

A celebrity might bring a certain amount of gloss to a brand, but it might not translate to a sale. Today, consumers relate to a person who is a lot more real, says the CCO of Hungama Digital Services

Carlton D’Silva Aug 8, 2013 8:16 AM

IT companies hottest employers in India: LinkedIn?blur=25

LinkedIn’s report on the most InDemand Employers states that the top 5 employers in India are Accenture, HP, Oracle, IBM & Mircosoft

Saloni Surti Dec 5, 2012 7:53 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:55 PM