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Smartphone sales YoY growth dips by 18 per cent in 2015: Report?blur=25

The recent 2016 Internet Trends Report by Mary Meeker says that global internet user base, as well as smartphone sales, have seen a slowdown. As per the report, the global internet users stand at around 3 billion, however, the growth in new internet users globally has been flat with a growth rate of just 9 per cent seen in 2015, which was the same as in 2014

exchange4media Staff Jun 14, 2016 7:59 AM

Modi @ 2: Digital India delivery right on track?blur=25

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

Modi @ 2: Digital India delivery right on track?blur=25

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

Apple CEO's India visit:What's on the cards??blur=25

According to latest media reports Tim Cook is scheduled to meet Narendra Modi this week. With global revenues plummeting, India is a source of hope for the Cupertino based tech company. Tim Cook’s meeting with the Prime Minister could not have been better timed than this. India is beginning to better its ‘ease to do business’ rankings and this may just be one of the reasons attracting this visit between the Apple’s CEO and the PM

Ronald Menezes May 18, 2016 8:29 AM

Foxconn plans manufacturing base in India as Apple looks forward to a better market share?blur=25

Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market

Ronald Menezes May 12, 2016 8:12 AM

Apple's global app installs down by 8% in 2015; app revenues witness 36% growth YoY?blur=25

Apple App store accounted for more global app revenues than Google Play store last year but recorded lower app installations and global income. According to report released by IDC, mobile device users across the globe installed nearly 156 billion mobile applications in 2015

Ronald Menezes May 11, 2016 8:04 AM

Apple leaps to 6th spot in top 30 Indian cities; 5s prices may reportedly drop by 50% after the release of iPhone SE?blur=25

Apple allowed numbers to do the talking in the Indian market as it ranked 6th among the top 30 cities in the country which includes cities like Mumbai, Bengaluru, etc. This spot was held by Xiaomi last year and Apple seems to have grabbed the position as of now.

exchange4media Staff Mar 9, 2016 7:54 AM

Apple posts record quarterly revenue of $75.9 billion; Will launch new 4 inch phone ‘iPhone SE’ in 3rd week of March?blur=25

Apple announced financial results for the quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion.

Ronald Menezes Mar 2, 2016 8:05 AM

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India?blur=25

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

Rohan Patil Feb 26, 2016 8:44 AM

Apple abruptly withdraws ad blocking app citing privacy concerns?blur=25

Apple had launched an app that claimed to block advertisements not only in mobile applications, but also in native mobile apps, including Facebook and even Apple’s own News application. This app had been creating ripples over the internet all last week for disrupting the digital media and advertising industry

Ankur Singh Oct 12, 2015 8:58 AM

Should digital marketers be wary of Apple's new ad blocker??blur=25

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry

Abhinn Shreshtha Sep 14, 2015 7:47 AM

Apple enters Indian ad scape, creates first-ever TVC for Indian consumers?blur=25

Infamous for leaving out India in its advertising scheme of things, Apple has finally paid heed to the criticism about its lack of India-focus. The iPhone 6 advertisement has gone viral on social media

Ankur Singh Jul 23, 2015 8:18 AM

Guest Column: Apple, the loser of the next round of Branding and Strategy?blur=25

Apple has decided to make a hue and cry with a temporary increased market share than working more and reconsidering its branding plans. It has, nevertheless, forgotten that companies which roar loudly today will moan in stealth tomorrow!

Tom Cyrus Jan 27, 2015 8:06 AM

Guest Column: 2014 has been a year of more hits than misses: Dhunji S Wadia?blur=25

A blurring line between Retailers and E-Tailers, a marked brand preference for longer digital routes, communication playing a pivotal role in elections are some of the highlights Dhunji S Wadia, President, Rediffusion Y&R and Everest Brand Solutions lists of the year gone by

Dhunji S Wadia Dec 30, 2014 8:35 AM

Milestone Brandcom goes 'big' for iPhone 6 OOH campaign?blur=25

The agency planned and executed a two-phased outdoor campaign in 24 cities, highlighting brand proposition 'Bigger Than Bigger'

exchange4media Staff Nov 8, 2014 10:02 AM

What advertisers may find on Facebook Atlas?blur=25

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha Nov 6, 2014 8:00 AM

Criteo unveils cross-device personalized marketing solution?blur=25

It enables a single view of consumers' shopping behaviour across all devices to deliver precise, personalized ads with accuracy and scale

exchange4media Staff Oct 30, 2014 12:15 PM

Smartphone advertising blitz to fire up Diwali?blur=25

Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October

Ankur Singh Oct 16, 2014 7:58 AM

Brands need to engage in real time with people's passions, their interests: Tim Andree?blur=25

Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc is all for creating solutions by combining technology with a focus on emotions and human relevance

Simran Sabherwal Oct 1, 2014 11:40 AM

Brands need to engage in real time with people's passions, their interests: Tim Andree?blur=25

Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc is all for creating solutions by combining technology with a focus on emotions and human relevance

Simran Sabherwal Oct 1, 2014 8:07 AM