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BlackBerry parts ways with Alicia Keys?blur=25

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform

Abhinna Shreshtha Jan 6, 2014 7:52 AM

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis?blur=25

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

Guest Column: How brands can use controversy to their advantage??blur=25

Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO & Founder, Brandlogist

Saurabh Parmar Nov 8, 2013 5:00 PM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani?blur=25

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Dish TV to allocate 80% of mktg budget for new offering DishOnline?blur=25

We have very aggressive marketing plans to reach out to consumers in the digital medium across various platforms, says RC Venkateish, CEO, Dish TV

Abid Hasan Oct 4, 2013 7:40 AM

The mobile war begins as manufacturers resort to competitive advtg?blur=25

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti Sep 16, 2013 8:33 AM

Microsoft-Nokia deal - the India perspective?blur=25

exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem

Saloni Surti Sep 4, 2013 7:41 AM

Guest Column: The cult of personality - Carlton D'Silva?blur=25

A celebrity might bring a certain amount of gloss to a brand, but it might not translate to a sale. Today, consumers relate to a person who is a lot more real, says the CCO of Hungama Digital Services

Carlton D’Silva Aug 8, 2013 8:16 AM

IT companies hottest employers in India: LinkedIn?blur=25

LinkedIn’s report on the most InDemand Employers states that the top 5 employers in India are Accenture, HP, Oracle, IBM & Mircosoft

Saloni Surti Dec 5, 2012 7:53 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:55 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:51 PM

Incumbent brands should think like insurgents: Vinita Bali?blur=25

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna Feb 2, 2012 1:29 PM

Obit: Steve Jobs – The legend will live on...?blur=25

Steven Paul Jobs – For being the control freak that you were. For changing the world the way you did. For inspiring millions of us like nobody else – Thank You and May your soul – RIP, writes Vineet Gupta, Managing Partner, 22feet.

Vineet Gupta Oct 7, 2011 9:36 AM

Women getting increasingly addicted to shopping online: eBay Census?blur=25

eBay on September 28, 2011 unveiled the fourth edition of its annual Census Guide, which documents the key trends in online buying, importing, selling and exporting across Indians in the top 20 eCommerce hubs, 28 states and seven Union Territories.

exchange4media Staff Sep 29, 2011 8:20 AM

Guest Article: Changing times for agencies - challenge or opportunity??blur=25

Brands are taking more and more ownership now, and agencies need to take notice and think as to why brands are doing that. Is it because brands think agency is not adding as much value as expected from them or is it that agencies lack the expertise in handling new media or is it that agencies are still stuck with old forms of media? Maninder Singh, Media Director, Lintas Media Group, analyses…

Maninder Singh Sep 15, 2011 11:37 AM

Guest Article: Your brand is the ‘new’ new media - Nirmalya Sen?blur=25

‘People will forget what you did, but people will never forget how you made them feel.’ In today’s fragmented media space, brands have to become the media themselves and make their consumer feel special, believes Nirmalya Sen, Managing Director, TBWA\India. He shares how brands can still appeal and be relevant to consumers in the “Attention Economy”, in this special article penned for exchange4media.

Nirmalya Sen Sep 8, 2011 10:47 AM

Guest Article: The ABC of Branding – Anisha Motwani?blur=25

Turning a product in to a brand requires incremental efforts, but it is worth it because it is the brand that adds significant value when it is well recognised and evokes positive associations in the minds of the consumer, writes Anisha Motwani, CMO, Max New York Life Insurance.

Anisha Motwani Sep 6, 2011 9:09 AM

Reporter’s Diary: Goodbye, Steve Jobs?blur=25

Along with a major part of the world, correspondent Shubhi Tandon also wonders about tech giant Apple’s life after Steve Jobs. And her fascination about all Apple products starting with ‘i’ continues…

Shubhi Tandon Sep 3, 2011 8:50 AM

WWDC Day One recap?blur=25

One day into the five day World Wide Developers Conference, Apple brings out a lot of major announcements that are changing the face of their iPhones and iPads, as part of their strategy for a 'post PC' world.

exchange4media Staff Jun 9, 2011 8:43 AM

JWT will be special, but Dentsu is a new challenge: Rohit Ohri?blur=25

In a candid conversation with exchange4media, Rohit Ohri speaks on his decision to exit JWT and join Dentsu India as Executive Chairman, Dentsu India Group.

Noor Fathima Warsia Jun 8, 2011 9:03 AM