apple
Should digital marketers be wary of Apple's new ad blocker??blur=25

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry

Abhinn Shreshtha Sep 14, 2015 7:47 AM

Apple enters Indian ad scape, creates first-ever TVC for Indian consumers?blur=25

Infamous for leaving out India in its advertising scheme of things, Apple has finally paid heed to the criticism about its lack of India-focus. The iPhone 6 advertisement has gone viral on social media

Ankur Singh Jul 23, 2015 8:18 AM

Guest Column: Apple, the loser of the next round of Branding and Strategy?blur=25

Apple has decided to make a hue and cry with a temporary increased market share than working more and reconsidering its branding plans. It has, nevertheless, forgotten that companies which roar loudly today will moan in stealth tomorrow!

Tom Cyrus Jan 27, 2015 8:06 AM

Guest Column: 2014 has been a year of more hits than misses: Dhunji S Wadia?blur=25

A blurring line between Retailers and E-Tailers, a marked brand preference for longer digital routes, communication playing a pivotal role in elections are some of the highlights Dhunji S Wadia, President, Rediffusion Y&R and Everest Brand Solutions lists of the year gone by

Dhunji S Wadia Dec 30, 2014 8:35 AM

Milestone Brandcom goes 'big' for iPhone 6 OOH campaign?blur=25

The agency planned and executed a two-phased outdoor campaign in 24 cities, highlighting brand proposition 'Bigger Than Bigger'

exchange4media Staff Nov 8, 2014 10:02 AM

What advertisers may find on Facebook Atlas?blur=25

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha Nov 6, 2014 8:00 AM

Criteo unveils cross-device personalized marketing solution?blur=25

It enables a single view of consumers' shopping behaviour across all devices to deliver precise, personalized ads with accuracy and scale

exchange4media Staff Oct 30, 2014 12:15 PM

Smartphone advertising blitz to fire up Diwali?blur=25

Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October

Ankur Singh Oct 16, 2014 7:58 AM

Brands need to engage in real time with people's passions, their interests: Tim Andree?blur=25

Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc is all for creating solutions by combining technology with a focus on emotions and human relevance

Simran Sabherwal Oct 1, 2014 11:40 AM

Brands need to engage in real time with people's passions, their interests: Tim Andree?blur=25

Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc is all for creating solutions by combining technology with a focus on emotions and human relevance

Simran Sabherwal Oct 1, 2014 8:07 AM

Will Apple's gamble with iPhone 6 pay off in India??blur=25

The tech giant took a leap of faith by stepping into the big-screen smartphone segment, long after losing marketshare to Android. Will the price-sensitive Indian market finally show some love for the niche brand?

Aditi Raval Sep 11, 2014 9:14 AM

'Price' and 'Preorder' become buzzwords in Apple's social media blitzkrieg?blur=25

Hours before the official launch, fans and observers took to social media to share their excitement and to speculate about the iPhone 6 and Apple Watch and their prices

Ankur Singh Sep 11, 2014 8:17 AM

Online ads get up close, and personal?blur=25

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific?

Ankur Singh Aug 29, 2014 8:17 AM

Healthcare and Big Data: A perfect fit??blur=25

A Simplify 360 study which analyzed 194,000 social media interactions across the month of July reported that healthcare was the most talked about topic in connection with Big Data. India contributed just 4% to the overall chatter on the topic. Twitter is the most used channel to talk about Big Data

Abhinn Shreshtha Aug 6, 2014 8:00 AM

7 biggest social media failures apart from Orkut?blur=25

From MySpace to Twitter Music, exchange4media takes stock of good ideas & platforms in the social media space that died too soon due to failed execution, privacy issues and lack of integration

Abhinn Shreshtha Jul 21, 2014 8:07 AM

Radio can be an inspiration; not an advertising afterthought :Rameet Arora?blur=25

Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald's, talks about how radio is ripe for a renaissance, becoming increasingly sophisticated

Simran Sabherwal Apr 28, 2014 7:50 AM

Microsoft may launch tablets in India to beef up market share?blur=25

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha Mar 10, 2014 9:11 AM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Motivator retains iPhone account, adds iPad & Mac biz?blur=25

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore

Priyanka Mehra Jan 29, 2014 10:25 AM

Motivator retains iPhone account, adds iPad & Mac biz?blur=25

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore

Priyanka Mehra Jan 29, 2014 9:06 AM