apple
POKKT launches Apple tvOS SDK?blur=25

The new SDK will enable publishers to monetise their Apple TV apps with premium video ads

exchange4media Staff Nov 3, 2016 12:48 PM

Apple, Google continue to hold top two spots in Interbrand's 2016 Best Global Brands Report?blur=25

Top 100 brands have a combined total value of USD1,796,384m, an increase of 4.8 per cent from 2015

exchange4media Staff Oct 6, 2016 8:13 AM

Apple iPhone 7 brand film goes viral; clocks 3.5 million views in a single day?blur=25

Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year

Sarmistha Neogy Sep 9, 2016 8:08 AM

Google unveils its latest video calling app 'Duo'?blur=25

The one advantage Google ‘Duo’ holds over Apples ‘Facetime’ is its availability in the Play store as well as the App store

Ronald Menezes Aug 26, 2016 8:13 AM

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market??blur=25

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha Aug 17, 2016 8:14 AM

MNC's & Indian private companies step in to bolster cyber security measures?blur=25

Microsoft recently announced the opening of its Cyber Security Engagement Centre (CSEC) in Gurgaon in a bid to battle the rising numbers of cyber crimes. It is one of the seven centres for Microsoft globally and will serve as a dedicated hub for Microsoft in India

Ronald Menezes Jun 19, 2016 8:10 AM

Apple Pay to make online shopping faster on web, Indian users may have to wait?blur=25

Apple’s Worldwide Developers Conference (WWDC) is underway at San Francisco. Apple announced Apple Pay for websites which could prove to be a competition for other online wallet services. But Indian users will have to wait for a while for the launch of the service in the country since the company is in talks with a few banks here, according to media reports

Ronald Menezes Jun 16, 2016 8:08 AM

Smartphone sales YoY growth dips by 18 per cent in 2015: Report?blur=25

The recent 2016 Internet Trends Report by Mary Meeker says that global internet user base, as well as smartphone sales, have seen a slowdown. As per the report, the global internet users stand at around 3 billion, however, the growth in new internet users globally has been flat with a growth rate of just 9 per cent seen in 2015, which was the same as in 2014

exchange4media Staff Jun 14, 2016 7:59 AM

Modi @ 2: Digital India delivery right on track?blur=25

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

Modi @ 2: Digital India delivery right on track?blur=25

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

Apple CEO's India visit:What's on the cards??blur=25

According to latest media reports Tim Cook is scheduled to meet Narendra Modi this week. With global revenues plummeting, India is a source of hope for the Cupertino based tech company. Tim Cook’s meeting with the Prime Minister could not have been better timed than this. India is beginning to better its ‘ease to do business’ rankings and this may just be one of the reasons attracting this visit between the Apple’s CEO and the PM

Ronald Menezes May 18, 2016 8:29 AM

Foxconn plans manufacturing base in India as Apple looks forward to a better market share?blur=25

Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market

Ronald Menezes May 12, 2016 8:12 AM

Apple's global app installs down by 8% in 2015; app revenues witness 36% growth YoY?blur=25

Apple App store accounted for more global app revenues than Google Play store last year but recorded lower app installations and global income. According to report released by IDC, mobile device users across the globe installed nearly 156 billion mobile applications in 2015

Ronald Menezes May 11, 2016 8:04 AM

Apple leaps to 6th spot in top 30 Indian cities; 5s prices may reportedly drop by 50% after the release of iPhone SE?blur=25

Apple allowed numbers to do the talking in the Indian market as it ranked 6th among the top 30 cities in the country which includes cities like Mumbai, Bengaluru, etc. This spot was held by Xiaomi last year and Apple seems to have grabbed the position as of now.

exchange4media Staff Mar 9, 2016 7:54 AM

Apple posts record quarterly revenue of $75.9 billion; Will launch new 4 inch phone ‘iPhone SE’ in 3rd week of March?blur=25

Apple announced financial results for the quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion.

Ronald Menezes Mar 2, 2016 8:05 AM

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India?blur=25

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

Rohan Patil Feb 26, 2016 8:44 AM

Apple abruptly withdraws ad blocking app citing privacy concerns?blur=25

Apple had launched an app that claimed to block advertisements not only in mobile applications, but also in native mobile apps, including Facebook and even Apple’s own News application. This app had been creating ripples over the internet all last week for disrupting the digital media and advertising industry

Ankur Singh Oct 12, 2015 8:58 AM

Should digital marketers be wary of Apple's new ad blocker??blur=25

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry

Abhinn Shreshtha Sep 14, 2015 7:47 AM