apac
Michelle Guthrie and Anthony Wong appointed Heads of Jury for APAC Effie Awards 2016?blur=25

Asia Pacific Effie Awards has named the first two Heads of Jury for the 2016 Awards.

exchange4media Staff Jan 13, 2016 9:21 AM

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai?blur=25

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of SMG APAC

exchange4media Staff Sep 14, 2015 10:29 AM

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai?blur=25

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of SMG APAC

exchange4media Staff Sep 14, 2015 10:27 AM

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai?blur=25

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of SMG APAC

exchange4media Staff Sep 14, 2015 9:17 AM

Komli Media launches RevX to focus on mobile advertising?blur=25

The new company will focus on global app re-engagement opportunities and will be headed by Mukesh Agarwal who takes on the role of CEO and Ruksh Chatterji in the COO role

exchange4media Staff Aug 26, 2015 10:45 AM

Komli Media to launch new start-up focused on global mobile apps?blur=25

Headquartered in Bangalore, it will focus on the performance marketing space in the app ecosystem

exchange4media Staff Aug 25, 2015 11:10 AM

India leads shortlists race at 13th edition of AMES?blur=25

India records 63 shortlists to its credit; Lowe Lintas + Partners registers 17 shortlists for the country

exchange4media Staff May 28, 2015 2:20 PM

Ogilvy Mumbai named APAC Effie Agency of the Year 2015?blur=25

Ogilvy Group picked up 2 Golds, 4 Silvers and 2 Bronze metals at APAC Effie Awards 2015

exchange4media Staff Apr 13, 2015 8:45 AM

 APAC Effie and GfK release findings on effective marketing campaigns?blur=25

Findings showed that increasing sales and market share is a common goal in effective campaigns and many speak to the younger audience

exchange4media Staff Dec 11, 2014 10:27 AM

WPP posts Q3 sales report, outperforms major rivals?blur=25

In Asia Pacific, all markets, except Japan, showed net sales growth, with double-digit growth in India, Indonesia, Malaysia, Philippines and Vietnam

exchange4media Staff Nov 3, 2014 8:20 AM

APAC Effie ropes in Jarek Ziebinski as 2015 Awards Chairman?blur=25

Leo Burnett Asia Pacific Chairman & CEO Jarek Ziebinski’s connection with Effies dates back more than a decade ago, when he founded and headed the Polish Effie Awards as a President

exchange4media Staff Sep 9, 2014 12:03 PM

Mindshare makes a clean sweep at the Smarties APAC Awards second year running?blur=25

Mindshare APAC took home top honours – winning 12 awards across the various categories, along with the Agency Network of the Year Award. In addition, Mindshare Indonesia was awarded Agency of the Year in Mobile with several wins across the categories

exchange4media Staff Sep 6, 2014 11:01 AM

LinkedIn launches sponsored InMail on mobile?blur=25

The new feature will let marketers target specific recipients on the network on mobile as well. The professional network claims to have more than 50% page views via mobile

Sonam Gulati Mar 11, 2014 9:24 AM

SMG's paper on Emerging Media shortlisted at ESOMAR 2014 APAC?blur=25

The paper centres around using non-linear analytical techniques to capture the inter-dependencies amongst various marketing investment channels

exchange4media Staff Jan 24, 2014 9:35 AM

APAC Effie introduces Specialty Category for Asia Pacific brands?blur=25

This category has been specially created as an effort by APAC Effie Awards to recognise the achievements of brands that are born and bred in the Asia Pacific region

exchange4media Staff Nov 8, 2013 7:43 AM

India leads SMARTIES APAC 2013 award winners' list?blur=25

MEC India, PHD India, Maxus India & Mindshare India were among the winners from India at the inaugural SMARTIES APAC 2013 awards held in Singapore

exchange4media Staff Aug 24, 2013 9:52 AM

Mobile marketing still works in silos: Anurag Banerjee?blur=25

In many markets, brands push the same communication used in their television media plan on mobile, observes the Head of Sales & MD - APAC, Jana

Priyanka Nair Jul 12, 2013 7:46 AM

Lalit Bhagia quits STAR India?blur=25

Bhagia has put in his papers as the VP & Head, Digital at Star TV. He will now pursue his entrepreneurial dream in the digital media domain

exchange4media Staff Mar 29, 2013 6:54 PM

APAC registers biggest hike in headline GMI: WARC?blur=25

The index rose by 2.3 points to a value of 53.8. The headline GMI is a metric that combines monthly responses from global marketers on various trends

exchange4media Staff Jan 24, 2013 7:43 PM

Motor Vikatan to celebrate 7th anniv with special issue?blur=25

To promote the anniversary issue, the Tamil automobile magazine to conduct an extensive campaign using print, online and on-ground media

Deepa Balasubramanian Dec 10, 2012 7:06 PM