Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO® Group following a competitive pitch process

exchange4media Staff Nov 28, 2017 10:33 AM


The APAC Effie Awards has named Joanna Flint and Rupen Desai as the next two Heads of Jury for the 2018 Awards

exchange4media Staff Nov 28, 2017 8:51 AM


Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

exchange4media Staff Oct 5, 2017 12:22 PM

Dainik Jagran wins 17 metals at APAC Consumer Engagement Forum Awards?blur=25

Out of 16 awards given in the newspaper category at APAC CEF, Dainik Jagran won 13

exchange4media Staff May 3, 2017 4:09 PM

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold?blur=25

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

exchange4media Staff Apr 24, 2017 8:51 AM

PHD to represent India at Cannes Young Media Lions ?blur=25

PHD India’s Ronnie Thomas and Tejas Shah have won the Indian leg of the Young Lions competition in the media segment and will represent India at the Cannes Lions International Festival of Creativity in June

exchange4media Staff Apr 6, 2017 11:44 AM

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists?blur=25

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

exchange4media Staff Mar 3, 2017 1:07 PM

2017 APAC Effie Awards announces call for entries?blur=25

The 2017 competition offers 42 categories, spotting several changes to stay relevant to the evolving marketing landscape in Asia Pacific. 3 new Specialty Categories are introduced – Branded Content, Programmatic, and Seasonal Marketing

exchange4media Staff Nov 5, 2016 8:15 AM

Mindshare appoints Robin Wong as CEO of FAST For APAC?blur=25

Wong has previously been Managing Partner and Global Head of Operations of GroupM’s global Data and Analytics team

exchange4media Staff Sep 27, 2016 9:19 AM

Mindshare appoints Aloun Liu as Head of Data & Technology, APAC?blur=25

A UCLA graduate in Computer Science with a specialization in Economics, Liu has over 15 years of experience in Systems, Data, and Technology with companies including PWC Consulting, Charles Schwab, FTI Consulting, Wells Fargo, and recently with IPG Mediabrands as the Founder and MD of their Global Technology Solutions unit

exchange4media Staff Aug 16, 2016 7:57 AM

Leigh Terry appointed CEO, IPG Mediabrands, APAC?blur=25

Terry will start his new assignment with IPG Mediabrands at the end of 2016, and will partner with Reg Davidson, who was named CFO of Mediabrands Asia Pacific earlier this year. Davidson is formerly CFO of IPG Mediabrands Australia

exchange4media Staff Jul 19, 2016 8:29 AM

Maxus Global extends APAC offering by launching Maxus Taiwan?blur=25

Media agency Maxus has announced the opening of its Taiwanese division, Maxus Taiwan, which will be based in Taipei. The new offering will operate with Nicky Huang, joining as the business director

exchange4media Staff Jul 5, 2016 8:28 AM

IOT Group to stream content to over 100 countries across APAC?blur=25

IOT Group subsidiary - OTT Premium to offer broadcasters, production & film companies, content providers and telcos with end to end streaming platform, Xstream

exchange4media Staff Jun 16, 2016 10:00 AM

"Marketing is not only about selling a product" – Arun Siddharth, TVS Motorcycles?blur=25

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes May 16, 2016 8:13 AM

DigitasLBi India empanelled as LinkedIn Certified Custom Apps Partner for APAC?blur=25

These partners work with LinkedIn and create unique brand experiences that engage customers and prospects to help marketers connect with their target audience by building custom apps, campaigns, and innovative social solutions that leverage LinkedIn’s data and APIs

exchange4media Staff May 5, 2016 10:20 AM

Mindshare's new study ranks APAC region as most positive about connected future?blur=25

The research, carried out by Mindshare across 19 markets and 11,000 respondents using its proprietary Mindreader survey, looks at people’s attitudes towards connected devices and products in the home and the services they could perform

exchange4media Staff Mar 23, 2016 7:50 AM

Preetesh Chouhan resigns as Senior VP from Vdopia?blur=25

His next destination remains unknown. He is currently serving his notice period and March will be his last working month

exchange4media Staff Mar 15, 2016 3:32 PM

APAC Effie 2016: Ogilvy & Mather, Mullen Lowe and BBDO dominate  the list of finalists?blur=25

Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016.

exchange4media Staff Mar 3, 2016 8:37 AM

APAC Effie Awards 2016 announces Nagesh Alai, Richard Murphy, Sandeep Seth as  new Heads of Jury?blur=25

Asia Pacific Effie Awards has announced the names of three more Heads of Jury for the 2016 Awards. The new members are: Nagesh Alai, Vice Chairman, Global of FCB Worldwide, Richard Murphy, CVP Digital, Growth & Foundation Markets of McDonalds, and Sandeep Seth, Brand Director, Global of SK-II (P&G). This completes the Heads of Jury line-up for the 2016 Awards

exchange4media Staff Jan 27, 2016 8:42 AM