Television Eighteen Limited will not dilute 20 per cent equity stake in CNBC India in favour of Sony Entertainment TV (SET). A new deal in this regard is likely to be finalised within a month.
According to cable and satellite TV industry sources, both TV-18 and SET India are negotiating a new deal under which TV-18 will not dilute its stake in CNBC India from 49 per cent as the brand equity of the channel has increased phenomenally. In return, TV-18 will give a commitment to keep the channel within the Sony bouquet for a longer period of six to seven years.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâs Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media