anurag-batra
His mandate includes leading and growing BW Businessworld Group’s business along with an enhanced focus on digital
Industry leaders brainstorm over the need for a social media policy, and how brands can leverage social media for outreach and image building
Ankur Singh Sep 4, 2014 8:34 AM
exchange4media presents India's first marketing awards that will set the benchmark of marketing excellence in India
Ankur Singh Sep 2, 2014 8:16 AM
Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation, as Anurag Batra discovers in a conversation with Discovery Networks International CEO and President, Mark Hollinger.<br /> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=6&News_id=42148&Tag=34642><b>Satisfying the Curiosity of Young Indians</b></a>
Rishi Vora May 17, 2011 3:22 PM
A survey conducted by Penn Schoen Berland has revealed that PR professionals believe that measuring the ‘business impact’ of their campaigns has become more important than measuring the coverage they garner.
Sir Martin Sorrell, Ronnie Screwvala, Arnab Goswami, Suhel Seth are some of the industry biggies who will address TEDx Youth@YoungLeadersofTomorrow this year.
e4m Desk Feb 18, 2011 12:12 PM
samachar4media, the Hindi website for news on the media, advertising, marketing and PR industry, successfully completed one year on February 15, 2011.
AICTE, under the guidance of Kapil Sibal, Minister of HRD, Communications & IT, has joined hands with the exchange4media Group to create a body that can contribute in formulation of ‘National Vocational Educational Qualification Framework’ for Media and Entertainment Industry’.
exchange4media in its novel initiative has partnered with network2media to bring in the first Indian Outdoor and Digital Signage Advertising Awards.<br />
Everyone in the Indian media and communications industry is familiar with print honcho and industry association bossman Bharat Kapadia’s one liners, which are a regular feature in IMPACT, called ‘Kahani Mein Twist’. The best 50 of these cartoon strips by the Director of Lokmat Group are now published by IMPACT and the exchange4media Group as ‘Best of Kahaani Mein Twist’. The book was unveiled last week at the Jagran presented IMPACT Person of the Year ceremony in Mumbai.
Since its inception in 2004, IMPACT, the weekly magazine on advertising from the exchange4media Group, has gained widespread acceptance and respect from the advertising and media industry. The new-look IMPACT, which was unveiled at the sixth edition of the Jagran presented IMPACT Person of the Year 2010, recently, has left the industry pleasantly surprised. Vyas Giannetti Creative is the agency behind the new-look IMPACT.
At a panel discussion on making money from social media at the India Social Summit 2010 held in Delhi, industry heads discussed the problems facing growth for the industry, where the opportunities lay for growth and how any serious player in the digital sector needed to focus on building communities to drive value to online transactions.
The day two of INMA, 4th Annual South Asia Conference held an intriguing ‘brainsnacks’ session. Speakers like Hormazd Sorabjee, Editor, Autocar India; Anurag Batra, Editor-in-Chief, exchange4media Group and Salil Tandon, National Head and Editor, City Plus, staged presentations of their respective groups and shared what had contributed to the success stories.
Akash Raha Nov 11, 2010 7:27 AM
Given the growth and the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language, the exchange4media Group launched samachar4media.com on February 15, 2010. This launch also marks completion of 10 years of the Group's flagship offering, exchange4media.com. In the run-up to the launch, the Group also held two Roundtables that saw leading industry players discuss various aspects of Hindi media.
