Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation, as Anurag Batra discovers in a conversation with Discovery Networks International CEO and President, Mark Hollinger.<br /> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=6&News_id=42148&Tag=34642><b>Satisfying the Curiosity of Young Indians</b></a>
AICTE, under the guidance of Kapil Sibal, Minister of HRD, Communications & IT, has joined hands with the exchange4media Group to create a body that can contribute in formulation of ‘National Vocational Educational Qualification Framework’ for Media and Entertainment Industry’.
Everyone in the Indian media and communications industry is familiar with print honcho and industry association bossman Bharat Kapadia’s one liners, which are a regular feature in IMPACT, called ‘Kahani Mein Twist’. The best 50 of these cartoon strips by the Director of Lokmat Group are now published by IMPACT and the exchange4media Group as ‘Best of Kahaani Mein Twist’. The book was unveiled last week at the Jagran presented IMPACT Person of the Year ceremony in Mumbai.
Since its inception in 2004, IMPACT, the weekly magazine on advertising from the exchange4media Group, has gained widespread acceptance and respect from the advertising and media industry. The new-look IMPACT, which was unveiled at the sixth edition of the Jagran presented IMPACT Person of the Year 2010, recently, has left the industry pleasantly surprised. Vyas Giannetti Creative is the agency behind the new-look IMPACT.
At a panel discussion on making money from social media at the India Social Summit 2010 held in Delhi, industry heads discussed the problems facing growth for the industry, where the opportunities lay for growth and how any serious player in the digital sector needed to focus on building communities to drive value to online transactions.
The day two of INMA, 4th Annual South Asia Conference held an intriguing ‘brainsnacks’ session. Speakers like Hormazd Sorabjee, Editor, Autocar India; Anurag Batra, Editor-in-Chief, exchange4media Group and Salil Tandon, National Head and Editor, City Plus, staged presentations of their respective groups and shared what had contributed to the success stories.
Given the growth and the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language, the exchange4media Group launched samachar4media.com on February 15, 2010. This launch also marks completion of 10 years of the Group's flagship offering, exchange4media.com. In the run-up to the launch, the Group also held two Roundtables that saw leading industry players discuss various aspects of Hindi media.