Agencies should move away from working in silos: Anuradha Narasimhan?blur=25

Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Narasimhan, VP, Marketing, Britannia, at the Advertising Conclave of Goafest 2014

Abhinn Shreshtha Jun 2, 2014 7:46 AM

Client-Agency Relationship: A marriage that just has to work?blur=25

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

Britannia's digital gamble for foray into healthy snacks?blur=25

Britannia plans to go aggressive on digital front for its promotion. Over the last year Britannia has increased its digital marketing spends by 50%.

Priyanka Nair Nov 14, 2011 7:42 AM