IDMA 2015: Mapping the age of mobile advertising?blur=25

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

Anupama Ahluwalia exits Coca Cola, joins Reliance Jio?blur=25

Ahluwalia has moved base to Mumbai and joined Reliance Jio as Marketing Head, confirm industry sources

Priyanka Mehra Oct 15, 2014 8:57 AM

Tim Andree, Vikram Sakhuja, Mike Cooper @exchange4media Conclave 2014?blur=25

The stellar line-up of speakers at exchange4media Conclave 2014 will deliberate on all aspects of the Conclave theme of 'Marketing: The Future is Technology' in Mumbai on September 30

exchange4media Staff Aug 12, 2014 9:36 AM

Economic slump forces marketers to slash budgets?blur=25

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM

It is imperative to invest in mktg even during slowdown: Anupama Ahluwalia?blur=25

In an exclusive video interview, the VP - Mktg, India & South West Asia, Coca-Cola talks about the brand's 'screen to shelf' strategy, marketing during a downturn and importance of digital, among other things...

Twishy Sep 30, 2013 8:17 AM

"There is massification of everything, as opposed to customisation"?blur=25

For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts

Ankur Gaurav Sep 13, 2013 7:52 AM

Each of Coke's stories is relentlessly optimistic: Anupama Ahluwalia?blur=25

Our work has straddled borders & challenged racial prejudices – guided by a common strand of DNA of optimism, says Ahluwalia of Coca-Cola, on the brand winning Cannes Lions Creative Marketer of the Year

Twishy Jul 3, 2013 8:28 AM

Salman continues the toofani story in new Thums Up ad?blur=25

Thums Up campaign once again urges its consumers to live the thunder and push the boundaries to pave their own path

Twishy Mar 4, 2013 9:18 PM

Coke opens the ‘crazy’ side of happiness?blur=25

Coke’s latest campaign ‘Crazy for happiness’ brings a smile. It is sweet, nicely done, with a hummable jingle, say creative honchos

Twishy Jan 7, 2013 7:25 PM

Coca-Cola spreads happiness around the dining table?blur=25

The TVC shares a fantastic insight that Coca-Cola brings the family together but the creative rendition does not do justice to it, say experts

Twishy Oct 22, 2012 8:48 PM

Coca-Cola unveils new integrated mktg campaign?blur=25

The Coke and Meals campaign kicks off today; will be leveraged through social media, radio, POS and on-ground initiatives

exchange4media Staff Oct 18, 2012 7:56 PM

Indian marketers see opportunity in turbulence?blur=25

Leading companies like HUL, Coca Cola, Liberty Shoes are tapping tough market conditions to scale up their growth with out of the box ideas

Priyanka Nair Aug 28, 2012 6:55 PM

Fanta unveils new TV campaign today?blur=25

Along with the mass-media campaign, Fanta will also engage with consumers through a special on-ground activation in 42 cities across 10 states

Shanta Saikia Feb 17, 2012 9:01 AM

Coke ushers in optimism for the New Year?blur=25

Conceptualised by the creative team at McCann Delhi led by Prasoon Joshi, Coca-Cola’s latest campaign celebrates its values of happiness and optimism.

exchange4media Staff Dec 28, 2011 9:26 AM