anupam-vasudev

Anupam Vasudev, CMO at Aircel, highlights few ideas that can help brands transform their customer service into an amazing customer experience on social media

Anupam Vasudev Sep 11, 2017 8:12 AM

NDTV- Aircel ‘Save Our Tigers’ campaign observes World Tiger Day

Completing its fourth year, the campaign has received considerable support and response from people across the country

exchange4media Staff Jul 30, 2015 12:21 PM

Is ISL too slow to score with brands?

With less than three weeks to kickoff, the Indian Super League is still struggling to get enough sponsors on board

Collin Furtado Sep 24, 2014 8:00 AM

Videos are the future of digital advertising and brand opportunities: Anupam Vasudev

Aircel's Chief Marketing Officer speaks about the impact of growth in digital medium on telecom industry, mobile strategy, media mix and more...

Deepa Balasubramanian Sep 16, 2014 8:17 AM

Aircel spreads the joy of little extra

Targeting youth, Aircel has launched a digital campaign that highlights how simple things like getting a something little extra brings a lot of pleasure. The new film, featuring Dhoni, hits a sixer

Twishy Oct 24, 2013 8:12 AM

Changes at STAR: COO Jagdish Kumar quits; New Mrktg Director hired

STAR India’s COO Jagdish Kumar is moving on from the organisation. The company has appointed Gayatri Yadav as Marketing Director.

Noor Fathima Warsia Apr 18, 2011 8:22 AM

Brands must keep evolving to keep the audience connected

Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expectations.

Gopal Sathe Feb 7, 2011 7:31 AM

From ‘Bidaai’ to ‘Gulaal’ – Star Plus bids farewell to one of its key shows

Whether it is Star Plus’ high that has led it to take a bold move like this or whether it has been bold moves such as these that has led Star Plus to this new-found high, but the leader’s decision to down the curtains on one of its most successful shows, ‘Sapna Babul ka Bidaai’, has got the industry talking. With this, Star Plus experiments with its 9 pm band again…

exchange4media Staff Nov 11, 2010 7:26 AM

And Star Plus experiments with the 11.30 pm band again

As of now, Star Plus is the clear leader in the Hindi GE space and the channel has just launched a new show in the 11.30pm time band. The show, 'Maryada - Aakhir Kab Tak' has just been on air for a couple of weeks and media professionals give their take on this time band and the sort of audience the channel can expect.

Khushboo Tanna Nov 1, 2010 3:47 PM