Anupam Vasudev, CMO at Aircel, highlights few ideas that can help brands transform their customer service into an amazing customer experience on social media

Anupam Vasudev 11-September-2017

Completing its fourth year, the campaign has received considerable support and response from people across the country

exchange4media Staff 30-July-2015

With less than three weeks to kickoff, the Indian Super League is still struggling to get enough sponsors on board

Collin Furtado 24-September-2014

Aircel's Chief Marketing Officer speaks about the impact of growth in digital medium on telecom industry, mobile strategy, media mix and more...

Deepa Balasubramanian 16-September-2014

Targeting youth, Aircel has launched a digital campaign that highlights how simple things like getting a something little extra brings a lot of pleasure. The new film, featuring Dhoni, hits a sixer

Twishy 24-October-2013

STAR India’s COO Jagdish Kumar is moving on from the organisation. The company has appointed Gayatri Yadav as Marketing Director.

Noor Fathima Warsia 18-April-2011

Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expectations.

Gopal Sathe 07-February-2011

Whether it is Star Plus’ high that has led it to take a bold move like this or whether it has been bold moves such as these that has led Star Plus to this new-found high, but the leader’s decision to down the curtains on one of its most successful shows, ‘Sapna Babul ka Bidaai’, has got the industry talking. With this, Star Plus experiments with its 9 pm band again…

exchange4media Staff 11-November-2010

As of now, Star Plus is the clear leader in the Hindi GE space and the channel has just launched a new show in the 11.30pm time band. The show, 'Maryada - Aakhir Kab Tak' has just been on air for a couple of weeks and media professionals give their take on this time band and the sort of audience the channel can expect.

Khushboo Tanna 01-November-2010