anshul-sushil
Amazon India's new ad with Konkona Sen Sharma takes forward 'AdjustNoMore' proposition

The current spot is expected to run for another month which will then get followed with another relationship story

Sarmistha Neogy Nov 4, 2016 8:03 AM

Making sense of Myntra's acquisition of Jabong

We spoke to brand consultants and digital experts in order to understand what this deal means for the consumers and whether Flipkart took the right decision by acquiring a 'loss making company' like Jabong

Sarmistha Neogy Jul 27, 2016 7:56 AM

MS Dhoni,Havells, Kalyan Jewellers, lessons from social media crisis

With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image

Sarmistha Neogy Apr 19, 2016 8:08 AM

Is Sonam Kapoor the right fit for Kalyan Jewellers after Aishwarya's exit?

Sonam Kapoor has replaced actress Aishwarya Rai Bachchan, who was the ambassador of Kalyan Jewellers for more than three years

Sarmistha Neogy Mar 18, 2016 8:05 AM

Is Star Sports ‘Le Panga’ narrative a hangover of its Season 2 campaign?

Star Sports new television campaign for Pro Kabaddi Season-3 seems like an extension of the ‘Le Panga’ narrative launched last year for Season 2. This year too, popular Bollywood star Amitabh Bachchan was associated with the campaign by lending his voice for the Pro Kabaddi anthem.

Sarmistha Neogy Feb 24, 2016 8:11 AM

Maggi launches # WelcomeBackMaggi videos; resumes production in all plants

The latest communication conceptualised by McCann Erickson captures the joy of having Maggi back in the market

Sarmistha Neogy Dec 2, 2015 8:32 AM

Vistara, Lufthansa, Urban Ladder, Microsoft take the digital route this Diwali

Top brands across industries have gone big on the digital medium. While some brands have launched contest-driven contests, others have sent out a strong message on the occasion of Diwali

Sarmistha Neogy Nov 13, 2015 8:49 AM

Trendspotting: Diwali brand campaigns shift from offer-led promotions to emotional spots

Pepperfry, Urban Ladder, Big Bazaar, Manyavar, Fortune Oil, Tanishq, Vodafone, Good Day and Cadbury Celebration have adopted the emotional route this Diwali

Sarmistha Neogy Nov 10, 2015 8:45 AM

Urban Ladder releases emotional ‘Homecoming’ spot around Diwali

The digital film conceptualised by Boring Brands captures the emotional journey of older parents who decide to move into their son’s home

Sarmistha Neogy Nov 4, 2015 8:26 AM

OYO Rooms attempts humour in maiden TVCs

The campaign conceptualised by Boring Brands talks about the convenience of booking and standard amenities that all OYO Rooms provide

Sarmistha Neogy Sep 15, 2015 7:52 AM

Why are brands going digital-first and digital-only?

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy Sep 15, 2015 7:46 AM

Maggi shows love to fans on social media; aggressively promotes #WeMissYouToo videos

After a span of almost two months, the brand mired in controversies has resumed regular updates on its social media pages. It has launched five videos as part of the new digital campaign

Sarmistha Neogy Sep 3, 2015 10:19 AM

Maggi shows love to fans on social media; aggressively promotes #WeMissYouToo videos

After a span of almost two months, the brand mired in controversies has resumed regular updates on its social media pages. It has launched five videos as part of the new digital campaign

Sarmistha Neogy Sep 3, 2015 7:54 AM

Uber's decision to disable dynamic pricing during Mumbai auto strike pays off

Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai auto strike

Sarmistha Neogy Jun 20, 2015 9:37 AM

Persistence, performance & pulling up power Boring Brands

As Boring Brands celebrates its fourth anniversary, the agency is looking to evolve in the digital & mobile medium & offer a stronger suit of solutions to start-ups

Deepa Balasubramanian Oct 5, 2013 9:54 AM

Boring Brands to handle public relations for HealthKart

Boring Brands will look into the communication needs of HealthKart’s online store and information service & medicine app HealthKartPlus across India

exchange4media Staff Jun 21, 2013 8:12 AM

Quick 5 with Boring Brands’ Bhargava & Sushil

“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands

Sai Prasanna Jan 28, 2013 7:09 PM