anouk
Myntra's in-house brand Anouk gets bolder with new ad film

The latest film conceptualised by Hectic Content is in tune with the brand’s previous films which questioned the stereotypes ingrained in our society

exchange4media Staff Aug 25, 2016 8:18 AM

Anouk's new ad featuring Radhika Apte questions workplace bias towards pregnant women

The brand’s earlier films under the ‘Bold is Beautiful’ campaign raised questions about various stereotypes in our society and the current ad takes it a step further.

Sarmistha Neogy Dec 8, 2015 8:54 AM

Brands use ‘freedom’ of digital to showcase their creative boldness

Myntra, Schmitten, FabAlley, Philips among others take to digital medium to communicate with bold un-inhibition on issues not openly discussed and accepted by society

Sarmistha Neogy Aug 17, 2015 8:18 AM

Trendspotting: Brands ride on social causes, bank on high recall value

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh Jun 15, 2015 8:00 AM

Anouk's ad on homosexuality goes viral

It is being pitted as the first Indian advertisement to feature a lesbian relationship. However, Twitterati soon caught on to the "India’s first lesbian ad" falsity and pointed out that Titan Fastrack was the first brand in India to have come up with a TVC on the topic in 2013

Ankur Singh Jun 12, 2015 8:22 AM

Myntra unveils its 'Bold Is Beautiful' campaign for ethnic wear brand Anouk

The three videos conceptualised by Ogilvy & Mather present the three facets of choices in the lives of the modern Indian woman - 'homosexuality', 'single-parenting' and the 'joy of staying single'

Sarmistha Neogy Jun 10, 2015 9:16 AM