It's important for media to not only be neutral, but also look neutral to be credible. With one of the most crucial polls coming up, media needs to ensure that the Indian democracy remains healthy, says exchange4media's Annurag Batra

Annurag Batra 24-March-2014

AAP’s emergence on social media is testimony to the opportunity for alternate options in the political spectrum & also to the emergence of participative governance, says Annurag Batra of exchange4media

Annurag Batra 04-November-2013

As long as the marketer embraces the 3Cs of mobile campaigns – Customised, Clear & Concise – and selects the right channel, mobile marketing will pay rich dividends, says Vikram Raichura, MD, VivaConnect

Vikram Raichura 02-August-2013

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti 09-July-2013

Some of the key sessions include ThinkTent, Business Today Budget Studio@India and a debriefing from the Finance Minister

exchange4media Staff 09-March-2012

Deepika Bhardwaj laments the corruption that has burrowed deep into the nation and the scams that fail to wake up the powers that be

Deepika Bhardwaj 11-February-2012

2011 will be remembered as the year when ‘the Kolaveri Di effect’ and ‘Annagiri’ showed the ad industry several new ways to engage people

Deepika Bhardwaj 11-January-2012

Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011

Zafar Rais 06-January-2012

The 2011 Year in Review offers an annual look-back into the biggest trends of the year, based on millions of searches that took place on Yahoo!.

exchange4media Staff 12-December-2011

Anna Hazare and Arvind Kejriwal were declared as NDTV ‘Indian of the Year’ 2011 for their contribution to the society in the year gone by. Actor Dev Anand and cricketer Rahul Dravid were honoured with Lifetime Achievement Awards.

exchange4media Staff 19-October-2011

Along with a major part of the world, correspondent Shubhi Tandon also wonders about tech giant Apple’s life after Steve Jobs. And her fascination about all Apple products starting with ‘i’ continues…

Shubhi Tandon 03-September-2011

STAR India scored a coup of sorts when it aired James Cameron’s Oscar-winning blockbuster hit ‘Avatar’ over the Independence weekend. The movie was aired on both Star Movies (in English) and Star Plus (in Hindi). And the numbers speak for themselves – ‘Avatar’ (Hindi on Star Plus) scored a TVR of 2.26 as per TAM Media Research data for HSM metros, CS 4+ TG.

exchange4media Staff 23-August-2011

It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowledge and information coming her way in her interactions with some of the pioneers of digital media in the country...

Shubhi Tandon 20-August-2011

Anna Hazare and his team’s battle to end graft has found grass-root support across the country, according to a Star News-Nielsen survey of 8,900 people conducted nationwide, with a staggering 87 per cent of respondents saying that they support the Jan Lokpal proposed by the 74-year-old Gandhian – which demands a powerful Lokpal with sweeping powers to investigate cases of corruption against the politicians, the bureaucracy and the judiciary – over the one tabled by the Government in the Parliament earlier this month.

exchange4media Staff 17-August-2011