CouponDunia revamps business identity, to focus on cashbacks?blur=25

The company has launched a new logo and is looking to spend Rs 12-15 crore this quarter to promote the new business direction via digital campaigns

Abhinn Shreshtha Apr 29, 2016 1:18 PM

Internet cos welcome TRAI decision on differential pricing?blur=25

The internet and internet-based start-ups as well as industry bodies like IAMAI have unanimously welcomed TRAI's stand against differential pricing by telecom operators.

Abhinn Shreshtha Feb 10, 2016 8:30 AM

Trendspotting: ecommerce players leverage Sunday as key online shopping property?blur=25

On Sundays, a host of online players have begun giving special discounts and offers to entice the customers. Players like ShopClues, Snapdeal, OLX are all in the race to tap as many Sunday shoppers as possible. exchange4media explores the reason behind the ‘Sunday mania’

Sarmistha Neogy Oct 26, 2015 8:41 AM

Amazon & Snapdeal fight it out in the Independence Day Sale war?blur=25

With Independence Day around the corner, e-commerce biggies like Amazon and Snapdeal have launched interesting and quirky communication around their new sale offers. Flipkart is also expected to join in a day or two with its Independence Day offers

Sarmistha Neogy Aug 13, 2015 8:04 AM