anita-sarkar
Advertising with the stars: A look at fashion biz?blur=25

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff Aug 20, 2012 8:03 PM

A look at HUL’s vintage communication ideas?blur=25

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

Priyanka Nair Aug 16, 2012 8:16 PM

A look at HUL’s vintage communication ideas?blur=25

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

exchange4media Staff Aug 16, 2012 8:16 PM

Aspiration: A walk down memory lane?blur=25

Indian communication businesses have thrived on aspiration. Like the industry, the idea of aspiration is also ever evolving...

exchange4media Staff Aug 13, 2012 8:20 PM

Aspiration: A walk down memory lane?blur=25

Indian communication businesses have thrived on aspiration. Like the industry, the idea of aspiration is also ever evolving...

exchange4media Staff Aug 13, 2012 8:20 PM