The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery

exchange4media Staff Sep 16, 2019 3:53 PM

L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide

exchange4media Staff Aug 7, 2019 9:47 AM

L&K Saatchi & Saatchi will be responsible for Emami Cement's integrated communication duties and will be handled by the agency's Kolkata office

exchange4media Staff May 27, 2019 12:58 PM

Here’s what some of Piyush Pandey’s ardent fans and disciples have to say about his appointment and how he has inspired them all

exchange4media Staff Dec 7, 2018 8:16 AM

The overarching theme for the exchange4media Conclave is 'Marketer and Machine: How AI will transform marketing?' The event will be held on November 16 in Mumbai

exchange4media Staff Nov 13, 2018 9:04 AM

From budgets, lack of mid-level talent, low quality execution, to entry barriers at award shows, the hurdles are many but the industry is upbeat about overcoming them

Venkata Susmita Biswas Feb 26, 2018 9:00 AM

Earlier, Sethna solely focused on the agency’s P&G businesses

exchange4media Staff Jan 22, 2018 10:59 AM

The new team under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business

exchange4media Staff Aug 21, 2017 8:55 AM

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

Sarmistha Neogy Dec 26, 2016 8:13 AM

He joins with 15 years of experience working with global marketing communications companies and has played a part in driving growth and thought leadership for iconic global and local brands

exchange4media Staff Jul 27, 2015 11:12 AM

The win comes following a multi-agency pitch. The agency’s Mumbai office will manage mainline creative services for the company

exchange4media Staff Nov 5, 2014 6:32 PM

The agency's Mumbai office will manage the mainline and digital creative services for Emirates for the region and work with the Central Brand Marketing team in Dubai

exchange4media Staff Sep 24, 2014 4:13 PM

Law & Kenneth won the account post an extensive multi-agency pitch process. The agency's Mumbai office will handle the account

exchange4media Staff Jan 22, 2014 10:35 AM

Law & Kenneth won the account post an extensive multi-agency pitch process. The agency's Mumbai office will handle the account

exchange4media Staff Jan 22, 2014 8:52 AM

Basu has over 20 years of experience in advertising & marketing. His past assignments have been with Bates, BE International, Lintas, JWT & Mudra

exchange4media Staff Sep 3, 2013 7:43 AM

The win comes on back of a multi-agency pitch. Ogilvy & Mather is the incumbent agency on the account

exchange4media Staff Aug 7, 2013 7:52 AM

The win comes on back of a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account

exchange4media Staff Aug 6, 2013 9:12 PM

The win comes on back of a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account

exchange4media Staff Aug 6, 2013 8:45 PM