Apple's global app installs down by 8% in 2015; app revenues witness 36% growth YoY?blur=25

Apple App store accounted for more global app revenues than Google Play store last year but recorded lower app installations and global income. According to report released by IDC, mobile device users across the globe installed nearly 156 billion mobile applications in 2015

Ronald Menezes May 11, 2016 8:04 AM

KitKat loses user base to Android Lollipop’s growing popularity?blur=25

According to latest Google reports, Android Lollipop has a total share of around 36.1 percent of active Android devices, while KitKat, the predecessor of Lollipop, is losing its user base and has shrunk to 34%

Ronald Menezes Mar 11, 2016 8:02 AM

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India?blur=25

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

Rohan Patil Feb 26, 2016 8:44 AM

Google Search’s new feature likely to make apps obsolete??blur=25

Last week, Google said that it is working on a new feature for its mobile search that will allow users to use apps without the need to install them.

exchange4media Staff Nov 24, 2015 8:11 AM

Google to start ads on Google Play, buys '.app' domain?blur=25

Google has announced that it will start with sponsored search results on Google Play in the next few weeks. The tech giant has also bought the domain '.app' for $25 million

exchange4media Staff Feb 28, 2015 3:22 PM

Facebook launches Ads Manager app; reaches 2 million advertisers?blur=25

Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go through mobile devices. The company also announced it has reached more than 2 million active advertisers

exchange4media Staff Feb 26, 2015 3:08 PM

Guest Column: A year that was moved by mobile?blur=25

If Indian economy does well in 2015, we can confidently say that mobile will have a great role to play in that, says Suresh Narasimha, CEO, TELiBrahma

Suresh Narasimha Jan 2, 2015 7:57 AM

Smartphone advertising blitz to fire up Diwali?blur=25

Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October

Ankur Singh Oct 16, 2014 7:58 AM

Google roadblocks Zee Network for Android One ads?blur=25

The internet giant bought the entire ad inventory on 20 channels across Zee Network to promote its newly launched Android One

Collin Furtado Sep 18, 2014 8:23 AM

Microsoft reimagines MSN; invites users to preview before official launch?blur=25

Microsoft is inviting people around the globe to try out the new web experience at, with the experience officially launching in the coming months

exchange4media Staff Sep 15, 2014 8:19 AM

Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan?blur=25

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

To tell a story, the brand must itself become a story: Chandrasekar R?blur=25

Chandrasekar R, Head of Communications, Nestle India, says universal truths of storytelling still apply and brands need to realise that consumer conversations outdo any kind of paid media effort

exchange4media Staff Jun 13, 2014 8:26 AM

Guest Column: Brands & the essentials of a digital media campaign?blur=25

Windchimes lists the important factors on which the success of a brand’s digital media campaign depends & which communicate a campaign message that not only reaches the target audience, but creates a lasting impression too

Windchimes Communications Jun 7, 2014 9:09 AM

Microsoft may launch tablets in India to beef up market share?blur=25

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha Mar 10, 2014 9:11 AM

How to choose the most effective channel to drive brand engagement??blur=25

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM

Distribution, monetisation major challenges for app developers?blur=25

As per's Mobile App Developer Survey 2013, 84% independent developers face distribution challenges, while 82% game/ app development companies face monetisation challenges

exchange4media Staff Jan 14, 2014 9:18 AM

Sellers have too long focused on the narrow spectrum of sales: Niraj Dawar?blur=25

Once you start to uncover costs & risks, you realise that there is tremendous amount of value that the customer is willing to pay that we neglect because of our focus solely on the product, said Prof Dawar in a special interaction with Vikram Sakhuja, Global CEO, Maxus

Abhinav Trivedi Dec 24, 2013 8:15 AM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani?blur=25

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

The mobile war begins as manufacturers resort to competitive advtg?blur=25

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti Sep 16, 2013 8:33 AM

Firstpost launches 4-min promo for its interactive, video views platform?blur=25

Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects

exchange4media Staff Jun 18, 2013 4:02 PM