andreas-schaaf
“Our marketing approach is to surprise people”?blur=25

Dr Andreas Schaaf, Prez, BMW Grp India talks about the co.’s daring communication strategy that does not follow the traditional route

exchange4media Staff Jun 7, 2012 8:02 PM

BMW’s guerrilla marketing tactics for Mini?blur=25

After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India

Rahul Dubey Apr 9, 2012 9:47 AM