“Our marketing approach is to surprise people”

Dr Andreas Schaaf, Prez, BMW Grp India talks about the co.’s daring communication strategy that does not follow the traditional route

exchange4media Staff Jun 7, 2012 8:02 PM

BMW’s guerrilla marketing tactics for Mini

After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India

Rahul Dubey Apr 9, 2012 9:47 AM