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Sagar Kapoor?blur=25

Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’

Noel Dsouza Apr 11, 2019 8:53 AM

New Hyundai i20 does a Hollywood spy-thriller campaign?blur=25

The Elite i20 gets a shot of Hollywood glamour with Innocean's campaign that the agency calls a 'cinemercial'

Ankur Singh Aug 28, 2014 8:33 AM

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League??blur=25

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh Aug 6, 2014 7:58 AM

Park Avenue's 'Beer Man': Trying too hard??blur=25

Park Avenue has created a campaign with mindless humour for its Beer Shampoo. With an unusual product, it seems the advertisers too feel the pressure to be quirky, often

Ankur Singh Aug 4, 2014 7:57 AM