anand-halve
Tribute: Vikram Gaikwad : Andy Halve: A true man of Enterprise?blur=25

Anand (Andy) Halve, friend and mentor to so many and arguably India’s first account planner, was a complete package–a planner with a creative head, a shayari aficionado, a great friend, a compassionate boss and a wonderful human being writes Vikram Gaikwad Co-Founder and CCO Underdog

Vikram Gaikwad Nov 25, 2016 2:07 PM

Tribute: Tarun Katial : Thank you, for being you Andy….?blur=25

I so wish the Universe continues to conspire to keep his spirit alive in as many of us who were touched by him – I ,for sure will try my best! Writes Tarun Katial

Tarun Katial Nov 24, 2016 9:01 AM

Advertising Veteran Anand Halve passes away?blur=25

The advertising and marketing world is reeling under the shocking news of the death of Anand Halve, veteran brand consultant and co-founder of Chlorophyll

exchange4media Staff Nov 23, 2016 1:35 PM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord??blur=25

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'?blur=25

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

What makes Idea ring??blur=25

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

Wake up to Coke’s call on obesity?blur=25

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy Apr 1, 2013 9:22 PM

Telecom advtg eye the space “inside a consumer’s head”?blur=25

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy Dec 13, 2012 8:07 PM

Advertising with the stars: A look at fashion biz?blur=25

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff Aug 20, 2012 8:03 PM

A look at HUL’s vintage communication ideas?blur=25

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

Priyanka Nair Aug 16, 2012 8:16 PM

A look at HUL’s vintage communication ideas?blur=25

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

exchange4media Staff Aug 16, 2012 8:16 PM

Aspiration: A walk down memory lane?blur=25

Indian communication businesses have thrived on aspiration. Like the industry, the idea of aspiration is also ever evolving...

exchange4media Staff Aug 13, 2012 8:20 PM

Aspiration: A walk down memory lane?blur=25

Indian communication businesses have thrived on aspiration. Like the industry, the idea of aspiration is also ever evolving...

exchange4media Staff Aug 13, 2012 8:20 PM

IMPACT Annv Spl: Anand Halve’s 7 principles for client & customer delight?blur=25

The principles that help build strong brands ensure mutual benefit to customer and client. Anand Halve, Co-founder, Chlorophyll Brand & Communications Consultancy, states seven hypothetical customer statements that help in ensuring this mutuality.

Anand Halve Nov 24, 2011 8:53 AM