anand-halve
Tribute: Vikram Gaikwad : Andy Halve: A true man of Enterprise

Anand (Andy) Halve, friend and mentor to so many and arguably India’s first account planner, was a complete package–a planner with a creative head, a shayari aficionado, a great friend, a compassionate boss and a wonderful human being writes Vikram Gaikwad Co-Founder and CCO Underdog

Vikram Gaikwad Nov 25, 2016 2:07 PM

Tribute: Tarun Katial : Thank you, for being you Andy….

I so wish the Universe continues to conspire to keep his spirit alive in as many of us who were touched by him – I ,for sure will try my best! Writes Tarun Katial

Tarun Katial Nov 24, 2016 9:01 AM

Advertising Veteran Anand Halve passes away

The advertising and marketing world is reeling under the shocking news of the death of Anand Halve, veteran brand consultant and co-founder of Chlorophyll

exchange4media Staff Nov 23, 2016 1:35 PM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord?

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

What makes Idea ring?

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

Wake up to Coke’s call on obesity

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy Apr 1, 2013 9:22 PM

Telecom advtg eye the space “inside a consumer’s head”

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy Dec 13, 2012 8:07 PM

Advertising with the stars: A look at fashion biz

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff Aug 20, 2012 8:03 PM

A look at HUL’s vintage communication ideas

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

Priyanka Nair Aug 16, 2012 8:16 PM

A look at HUL’s vintage communication ideas

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

exchange4media Staff Aug 16, 2012 8:16 PM

Aspiration: A walk down memory lane

Indian communication businesses have thrived on aspiration. Like the industry, the idea of aspiration is also ever evolving...

exchange4media Staff Aug 13, 2012 8:20 PM

Aspiration: A walk down memory lane

Indian communication businesses have thrived on aspiration. Like the industry, the idea of aspiration is also ever evolving...

exchange4media Staff Aug 13, 2012 8:20 PM

IMPACT Annv Spl: Anand Halve’s 7 principles for client & customer delight

The principles that help build strong brands ensure mutual benefit to customer and client. Anand Halve, Co-founder, Chlorophyll Brand & Communications Consultancy, states seven hypothetical customer statements that help in ensuring this mutuality.

Anand Halve Nov 24, 2011 8:53 AM