anand-chakravarthy
FIFA World Cup 2014 scores on viewership, but do ad revenues match up??blur=25

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado Jul 17, 2014 8:40 AM

Maxus retains title of 'Most Dominant Agency' fourth year in a row: RECMA 2013 ratings?blur=25

Maxus India retained the title of the 'Most Dominant Agency' for fourth year in a row as per the RECMA report, a qualitative assessment for all leading media agencies in India, based on the parameters of Vitality & Structure

exchange4media Staff Mar 3, 2014 10:30 AM

Maxus India brings on board Anand Chakravarthy as West Head?blur=25

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff Feb 21, 2014 7:58 AM

Maxus India brings on board Anand Chakravarthy as West Head?blur=25

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff Feb 20, 2014 6:37 PM

Big CBS Prime beefs up 10 PM time slot with 'Survivor: Philippines'?blur=25

The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms

exchange4media Staff Jun 24, 2013 12:58 PM

Big CBS Love launches ‘American Idol Season 12’ in India?blur=25

Big CBS Love is promoting the series heavily through a 360-degree holistic marketing campaign involving print, radio, electronic, OOH and digital mediums

exchange4media Staff Jan 17, 2013 7:54 PM

“English GEC genre has grown 45 pc in shares”?blur=25

Post digitisation, a lot of genres have seen a change in shares, says Anand Chakravarthy, Business Head, Big CBS Channels

Synjini Nandi Jan 4, 2013 6:58 PM

Big CBS bets on home-grown content to augment weekends?blur=25

The Network’s Business Head Anand Chakravarthy explains more on the Network’s focus on original Indian programming to create content spike

Synjini Nandi Nov 20, 2012 7:41 PM

English GECs: More of the same??blur=25

Because of the nature of the genre, same shows are available on multiple channels. What is then the best bet for these channels?

Synjini Nandi Oct 29, 2012 7:29 PM

Channels spread digitisation awareness ahead of deadline?blur=25

From partnering with cable operators to launching extensive campaigns, broadcasters are going all out to educate consumers

Synjini Nandi Oct 22, 2012 7:42 PM

Anand Chakravarthy named Business Head for Big CBS Networks?blur=25

As part of his new profile Chakravarthy will take on the mandate of the overall P&L and brand development for the joint venture’s English Channels portfolio

exchange4media Staff Aug 29, 2012 4:37 PM

Big CBS to simulcast ‘X Factor’?blur=25

Second season of ‘X Factor’ will air across BIG CBS’s three channels – Prime, Love & Spark. The network banks on digital to promote the show

Synjini Nandi Aug 22, 2012 8:46 PM

Big Magic woos regional viewers with Bhojpuri band?blur=25

Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18

Surbhi Bhasin Aug 18, 2012 8:15 PM

BIG Magic upbeat about new reality show ‘BIG Bal Kalakaar’?blur=25

BIG Magic has spent Rs 1.2 crore so far to market its new reality show for children, ‘BIG Bal Kalakaar’, that seeks to showcase talent from the Hindi heartland.

Suraj Ramnath Nov 15, 2011 8:16 AM

RBNL to highlight radio & TV ops as one entity?blur=25

Reliance Broadcast Network Ltd is planning to get its radio shows from Big FM to its television channel Big Magic. The fundamental strategy is to see both the radio and television channels as one entity.

Suraj Ramnath Oct 31, 2011 8:19 AM

Big Magic earmarks over Rs 2 cr for marketing of new line-up of shows?blur=25

Big Magic has strengthened its programming with a new line-up of shows in the humour and children’s genres. The channel will be investing over Rs 2 crore for marketing of these new shows. A 360 degree campaign conceptualised by Purple Focus is also being unveiled. The new line-up of shows goes on air from October 10, 2011.

Priyanka Nair Oct 10, 2011 10:18 AM

BIG CBS pumping 80 per cent of marketing into digital?blur=25

BIG CBS has allocated 80 per cent of their Rs 5 crore marketing budget towards digital media, with the rest focused on radio and then OOH media. The channel feels that this is the best way to reach out to their TG – the urban youth.

Shubhi Tandon Jun 21, 2011 11:34 AM