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Bates141 bags creative duties for Win Win Medicare’s OTC division

25-March-2009
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Bates141 bags creative duties for Win Win Medicare’s OTC division

Bates141 has bagged the creative mandate for Win Medicare’s OTC division following a multi-agency pitch. The agency won the final round over O&M and FCB Ulka. Bates141 Delhi will be responsible for all ATL and BTL communications for Win Medicare.

Win Medicare Ltd is part of the Modi Group of Industries. The OTC division of Win Medicare – Win Healthcare – has ambitious plans to grow its business over the next five years. The Bates 141 assignment will include brands like Norlevo and Mederma, in addition to other brands in the pipeline. While Norlevo is an emergency contraceptive, Mederma is one of the most effective scar treatment solutions available today.

Commenting on the win, Jayanto Banerjee, Executive Vice President, Bates141, said, “It’s a good win for the agency. Win Medicare is a great company with fantastic brands, and we hope that this is the beginning of a long relationship. The brands have some unique challenges in the market and have the opportunity to create new categories.”

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