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The brand, in its TVC, aims to kindle the urge to travel, through the Safari backpack itself
The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts
Dolly Mahayan May 23, 2019 9:30 AM
TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality
e4m Desk May 20, 2019 11:12 AM
Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity
Anjali Thakur May 17, 2019 9:11 AM
The campaign constitutes of three films featuring Amitabh Bachchan and an aquatic creature symbolizing embarrassments that customers face when they adopt shortcuts while building house
Brings the AI community together to discuss next phase of innovation, announces accelerator program, scholarships, and 'women in AI' hackathons
In his previous role, Jacob was the Head of Partners and Alliances at Amazon Web Services
Punit Goenka, President, IAA India opened the first session of the convention followed by Srinivasan Swamy, Chairman & World President of IAA Global introducing the theme ‘Brand Dharma’
Has been in talks with Rajasthan Royals, Chennai Super Kings: Reports
e4m Desk Jan 23, 2019 12:19 PM
Zee Café’s new show involves celebs like Ranveer Singh, Alia Bhatt, Katrina Kaif, Aamir Khan, Amitabh Bachchan, Karan Johar, Rajkumar Rao among others along with their BFFs revealing many secrets
Biswas has also worked with Reliance Infocom, Star News, Bloomberg UTV among others where he focused on brand inventions, market research, strategic planning & operations
e4m Desk Jan 11, 2019 10:38 AM
Year 2019 will be a crucial year for Red Chillies Entertainment as its movie Badla, starring Amitabh Bachchan, is slated to release this year
Players expect 50-100% increase in revenues during the festival period
Misbaah Mansuri Nov 9, 2018 8:05 AM
Netizens are all-praises as users can drive along with Khan’s character from the movie, Thugs of Hindostan, when navigating Google Maps
The campaign highlights unique features of the innovative LED lights introduced by SYSKA in the Indian market during the festive season
Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division, Titan Company Limited, speaks about how Tanishq is trying to own the festival of Diwali
Misbaah Mansuri Oct 30, 2018 8:41 AM
A fireside chat between Shivnath Thukral, Public Policy Director, India & South Asia at Facebook and Amitabh Kant, CEO, Niti Aayog, took place during the Facebook India Startup 2018 event
Apeksha Mishra Oct 10, 2018 8:09 AM
Flipkart to deliver over 3 million personalised digital ads over the course of the three week campaign that began last week
Venkata Susmita Biswas Oct 8, 2018 9:08 AM
Strategic Planner, IKEA India on the relevance of content marketing in the success of an organisation and key performance indicators for a content marketing campaign
