The company also aims to transform primary schools in India through its Dettol Hygiene Curriculum program

e4m Desk Oct 4, 2021 2:20 PM

Amitabh Bachchan?blur=25

Through Bachchan, the brand aims to educate prospective users about the crypto space

e4m Desk Oct 4, 2021 11:40 AM


Sports and entertainment kept the netizens engaged throughout the month, reveals Starcom’s monthly report

e4m Desk Sep 4, 2021 8:42 AM


The Biggest Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through

e4m Desk Aug 30, 2021 6:38 PM


With new additions to the format, the show will premiere on Aug 23

e4m Desk Aug 18, 2021 3:55 PM

Wespun Flooring Campaign?blur=25

The campaign will be running across Facebook and Youtube to connect with customers across the country

e4m Desk Jul 25, 2021 2:00 PM

Amitabh Saksena?blur=25

Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'

Nafisa Shaheen Jul 7, 2021 8:41 AM

Malkist biscuits campaign?blur=25

The new campaign, featuring the actor, will be launched through television, digital, and on-ground activation ensuring the brand builds consumer connect across India

e4m Desk May 17, 2021 4:36 PM


ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films

e4m Desk Mar 1, 2021 8:21 AM


Prior to joining Sterlite Power, Prasad has held leadership roles in Indian, African and European markets for organizations like Airtel, British Telecom, Ericsson, Tata, DuPont and Xerox

e4m Desk Jan 14, 2021 12:09 PM


The actor urges consumers to opt for the correct roof waterproofing technique for a lasting impact

e4m Desk Dec 28, 2020 6:48 PM


The ad by Ogilvy & Mather aims at educating consumers about the importance of complete waterproofing in the construction of a new house

e4m Desk Dec 22, 2020 4:06 PM

First Cry?blur=25

The brand has allocated Rs 16 crore for advertising in this financial year

Misbaah Mansuri Dec 2, 2020 9:05 AM


MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report

e4m Desk Oct 27, 2020 9:15 AM


The actor will be seen in different digital campaigns for the brand

e4m Desk Oct 14, 2020 2:24 PM


The campaign will be premiered during IPL 2020 across traditional and digital mediums

e4m Desk Oct 7, 2020 11:09 AM


The campaign, conceptualised by McCann Worldgroup, features Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan and Mahesh Babu

e4m Desk Oct 7, 2020 10:45 AM


The 12th season is Co-powered by Vedantu and Tata Salt. The Associate Sponsors are IDFC FIRST Bank, LIC, Asian Paints, Ultratech Cement, QuickHeal, Sensodyne and Nissan. RBI is the Special Partner

e4m Desk Sep 21, 2020 6:24 PM


Mitra comes with an experience of over 27 years in the entertainment media industry

e4m Desk Sep 14, 2020 11:16 AM