India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers??blur=25

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM

Who are the key players in GroupM's revised ad spend forecast??blur=25

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado Aug 21, 2014 8:58 AM

Will marketers' skepticism of Pro Kabaddi League haunt World Kabaddi League??blur=25

Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out

Collin Furtado Aug 11, 2014 9:24 AM

Marketers cannot create a brand by just relying on new media, say experts?blur=25

Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unconventional within conventional media can also give the desired impact

Abid Hasan Mar 28, 2014 9:11 AM

What will drive OOH in 2014??blur=25

Emergence of new technologies & innovations look set to boost the OOH industry in the coming months. The challenge for OOH players is whether they are able to use this as a springboard to perform even better beyond 2014, say experts

exchange4media Staff Mar 18, 2014 8:53 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

STAR India plans big for IPL, but will the advertisers spend??blur=25

STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?

Abhinna Shreshtha Jan 30, 2014 8:41 AM

"Radio ads should concentrate on listening skills"?blur=25

From keeping the business objective in sight to keeping the content humorous and fun - some of the esteemed jury members of Golden Mikes 2014 awards share what goes into the making of a great radio ad

Abhinna Shreshtha Jan 28, 2014 9:39 AM

Jury decides on Golden Mikes 2014 winners?blur=25

The 11-member jury panel, led by Bharat Patel, met in Mumbai yesterday to deliberate on the 537 entries received across 41 categories for the radio advertising award

Abhinna Shreshtha Jan 23, 2014 9:15 AM

Radio remains optimistic in face of tough economic scenario?blur=25

Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie

Saloni Surti Aug 29, 2013 8:04 AM

Can television's loss be digital's gain??blur=25

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM

Can television's loss be digital's gain??blur=25

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

IDMA 2013: "We expect to see extremely innovative entries this year"?blur=25

Jury Chair Mahendra Swarup and other Jury members share the entries will be judged on parameters such as interplay, business connect & innovativeness

Saloni Surti Apr 12, 2013 8:09 PM

Can the OOH medium be measured and monitored??blur=25

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra Mar 25, 2013 7:30 PM

Lack of trust, loyalty holding back e-comm: Experts?blur=25

Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts

Shree Lahiri Sep 6, 2012 9:03 PM

Trust still an issue with consumers for e-shopping?blur=25

Even as the number of e-commerce sites is growing, there are certain stumbling blocks that the industry has not been able to overcome yet

Abid Hasan Sep 4, 2012 8:18 PM

Go beyond voucherisation in e-comm: Experts?blur=25

While e-commerce business is growing, there isn’t much brand imagery, feel industry experts

Shree Lahiri Aug 31, 2012 7:28 PM

OOH Advtg Awards: Quality of entries much better, say experts?blur=25

Experts see OOH Advertising Awards as a platform to give a boost to the industry and also attract new talent with the recognition that these awards bring

Shanta Saikia Mar 17, 2012 8:30 AM

Pitch Exclusive: Have we cracked the rural puzzle??blur=25

What may apply to metros and to some extent to even Tier II and Tier III cities certainly does not apply to ‘rural’, which can be a different school in itself. Do Indian marketers understand the rural enough?

exchange4media Staff Jun 23, 2011 10:20 AM

Pitch Exclusive: What works: Low price or value??blur=25

Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premium for products and services?

exchange4media Staff Jun 21, 2011 9:35 AM