amit-patil
B'cast industry might lose revenue to other media in Q3: Experts

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi Oct 17, 2013 8:15 AM

Digitisation & need for 'flanking' lead to spurt in new channel launches

Eagerness to derive maximum benefits from digitisation & usage of 'flanking' as a strategy to beat competition are the prime reasons for growth in channels, say media analysts

Abhinav Trivedi Sep 6, 2013 7:57 AM