amit-gupta
56.1% of online ads are not seen, says Google?blur=25

A new Google study challenges traditionally held views of online banner placements and viewability. The study advises advertisers and publishers to understand the relationship

Abhinn Shreshtha Dec 15, 2014 8:04 AM

Mobile gaming with strategic approach could be 'Manna' for brands?blur=25

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friendly apps

Abhinn Shreshtha Oct 29, 2014 9:43 AM

Mobile gaming with strategic approach could be 'Manna' for brands?blur=25

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friendly apps

Abhinn Shreshtha Oct 29, 2014 7:39 AM

No takers for programmatic buying??blur=25

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

Amit Gupta quits ING Vysya Life Insurance as Director - Marketing & Communications?blur=25

It is learnt from sources close to the development that Amit Gupta, Director -Marketing and Communications at ING Vysya Life Insurance, has put in his papers. Gupta has been with the organisation for close to four years. His next destination is not known.

exchange4media Staff Nov 18, 2010 7:44 AM

Global Advertisers bullish on the OOH sector?blur=25

Global Advertisers, an advertising and media solutions company headquartered in Mumbai, is aggressively targeting more businesses this year, buoyed by a market back on the growth path.

Pallavi Goorha Kashyup Apr 1, 2010 8:43 AM