The Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas. Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas
Lowe Lintas India has restructured the agency. To start with, Arun Iyer and Amer Jaleel have been appointed as National Creative Directors with immediate effect and have the responsibility of managing the creative product of the agency between them. R Balki will continue to head the agency as Chairman.