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Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha Oct 10, 2018 8:58 AM

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Mahindra Marazzo and Policybazaar.com are the other brands which entered the category at second and fifth spot

exchange4media Staff Oct 9, 2018 7:46 AM

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Flipkart to deliver over 3 million personalised digital ads over the course of the three week campaign that began last week

Venkata Susmita Biswas Oct 8, 2018 9:08 AM

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Facebook ratings decline; New Entrants include Spotify and Subaru; re-entrants are Chanel, Hennessy, Nintendo

exchange4media Staff Oct 6, 2018 9:58 AM

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At a time when we see long list of brand association in movies, Sui Dhaaga on the contrary has associated with handful number of brands in the movie

Dolly Mahayan Oct 6, 2018 9:50 AM

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Globally, Amazon reported a whopping 132% YoY growth in its advertising business in Q2 2018; earned $2.2 billion from the ad business in comparison to the $945 million it made from the business in Q2 2017

Apeksha Mishra Oct 3, 2018 9:00 AM

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Last week's leaders e-commerce giants Amazon.in and Flipkart dramatically slipped to eight and 10th spots in the same category

exchange4media Staff Oct 3, 2018 8:53 AM

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It is a free tool that lets businesses assess how their information appears on the most important voice search services such as Amazon Alexa and Google Home

exchange4media Staff Sep 28, 2018 5:23 PM

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TV and digital campaign promotes spirit of entrepreneurship as it resonates with sellers on Amazon

exchange4media Staff Sep 28, 2018 10:54 AM

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The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players

exchange4media Staff Sep 26, 2018 9:00 AM

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In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas Sep 24, 2018 9:00 AM

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In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign the top two spots

exchange4media Staff Sep 24, 2018 8:53 AM

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Director & Head - Content, Amazon Prime Video India spoke about the rise of video streaming platforms in India and how Amazon Prime Video is looking to tap the vast market potential

Ruhail Amin Sep 19, 2018 8:59 AM

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Industry experts' take on online vs offline marketing approach for brands

Apeksha Mishra Sep 14, 2018 8:57 AM

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Meanwhile, OTT service Amazon Prime India forayed into the category at eighth spot

exchange4media Staff Sep 14, 2018 8:54 AM

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For the release of the logo, Kundra released 99 heart-shaped balloons and held back one that revealed the logo of the show.

exchange4media Staff Sep 10, 2018 1:57 PM

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For 'Tom Clancy's Jack Ryan', Amazon Prime Video India has collaborated with content platform Terribly Tiny Tales

exchange4media Staff Sep 7, 2018 8:52 AM

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Silly Monks Entertainment garnered momentum with the recent acquisition of 51% stake in Chintala Sports Pvt Ltd, the curators of Telangana Premier Kabaddi League

Neethu Mohan Aug 28, 2018 8:57 AM

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The new TVC shows how mothers across the country are making sure that they kick start their kids’ day on a ‘KADAK’ note

exchange4media Staff Aug 27, 2018 3:57 PM