While digital marketers insist that TV is dying, Scott says that is clearly not the case with ad-supported television still being around and TV households in India at 183 mn at last count

exchange4media Staff Mar 8, 2018 8:54 AM


Some of the biggest names in the Media and Entertainment industry share their ideas on what needs to be done to increase growth in the sector.

exchange4media Staff Feb 21, 2018 8:58 AM


It’s a multi-media campaign which is also going to support the weekly episodes and build up to the finale

exchange4media Staff Jan 17, 2018 8:50 AM


Amazon Prime Video celebrates Pongal with latest Tamil hits including Aruvi, Sakka Poddu Poddu Raja and Velaiilla Pattadhari 2

exchange4media Staff Jan 15, 2018 12:39 PM


With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends

Madhuwanti Saha Jan 15, 2018 8:56 AM


As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM


Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly

Vineet Kanabar Dec 29, 2017 8:50 AM


Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

exchange4media Staff Dec 8, 2017 8:45 AM


Spectacular audio launch of Superstar Rajinikanth and Akshay Kumar-starrer 2.0 was held at Burj Park in Dubai

exchange4media Staff Nov 27, 2017 12:41 PM


Amazon Prime Video Will Bring Select AMC Studios Series to Customers Around the World and Become Exclusive Home to those series in Germany, Italy, Japan, India, Australia, New Zealand, and 22 other territories

exchange4media Staff Nov 20, 2017 3:21 PM


Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows, Korean drama and latest big Bollywood titles

exchange4media Staff Oct 5, 2017 8:45 AM


Amazon announces a fresh line up of shows, in association with OML, created by India’s well-known comedians Sumukhi Suresh, BiswaKalyanRath, Zakir Khan, Anuvab Pal, Kenny Sebastian and Varun Thakur

exchange4media Staff Sep 22, 2017 3:08 PM


Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres this month

exchange4media Staff Sep 21, 2017 8:00 AM


The content licensing deal will see Cartoon Network’s popular shows play on Amazon Prime Video under the Kids & Family TV section

exchange4media Staff Aug 30, 2017 12:37 PM


Amazon revealed details of three reality shows which include a mix of comedy, music, travel and experiential content

exchange4media Staff Aug 24, 2017 3:35 PM


The much-awaited film will be available exclusively on Prime Video within a few weeks of its theatrical release

exchange4media Staff Aug 16, 2017 12:21 PM


This landmark deal with the actor makes Amazon Prime Video the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight

exchange4media Staff Aug 1, 2017 3:23 PM

Amazon Prime Video presents a blockbuster summer lineup for kids?blur=25

From hilarious comedy to action-adventure to stories about friendship, Amazon Prime Video’s summer holidays lineup has it all covered

exchange4media Staff May 24, 2017 3:16 PM

Amazon Prime Video India ups its game?blur=25

Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

exchange4media Staff Apr 12, 2017 8:23 AM