Top Story

Home >> Media-Others >> Article

Lokmat Group announces IPL-style cricket extravaganza in Maharashtra

11-April-2009
Font Size   16
Lokmat Group announces IPL-style cricket extravaganza in Maharashtra

The Lokmat Group, one of the key media houses in the Maharashtra market, has announced the State’s first ever IPL-style cricket event – LMCC – which will be held in November. The event is being organised under the auspices of the Board of Control for Cricket in India (BCCI). All the matches would be day and night affairs and would be played over 12 days.

The announcement was made by Vijay Darda, MP and the Chairman of the LMCC. Darda said, “The state of Maharashtra has long been considered a nursery of some of the best cricket the country has seen and also has a special bond for the gentleman’s game.”

“From the crowded lanes of Mumbai to the dust bowls of Nagpur, the game has reached frenzy and that is one of the reasons why we thought we should promote an event exclusively at the state level,” explained Rishi Darda, President, LMCC.

He further said, “A total of eight teams, two each from Mumbai and Pune and one each from Aurangabad, Nagpur, Jalgaon and Kolhapur would be participating in the tournament, which would be played on a league cum knockout basis.”

Speaking on the composition of the teams, Rishi Darda said, “Each team would have 15 players. Three of them would be from their respective cities. Two of them would be from the franchise owner’s end as per their choice. The other 10 players would be selected from a pool of 80 players from Maharashtra, which would be selected under the aegis of the policies of BCCI, through the auction process.”

“The basic idea behind organising this league is to promote the event in smaller cities and provide a good platform to the local players to expose their talent at the state level,” said Vijay Darda.

“The players should earn money along with showcasing their talent at the state level,” Rishi Darda added.

The eight teams in fray have been christened as Mumbai Heroes, Nagpur Knights, Aurangabad Aryans, Mumbai Cyclones, Pune Peshwas, Pune Yorkers, Jalgaon Jewels and Kolhapur Champs.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity