Seven viral marketing lessons from the ALS Ice Bucket Challenge?blur=25

The seemingly irreverent and popular activity can teach marketers how to use influencers, exploit multiple platforms to engage audiences and yet keep things simple

exchange4media Staff Sep 10, 2014 8:05 AM

Havas Media takes the ALS Ice Bucket Challenge?blur=25

Anita Nayyar, CEO India & South Asia at Havas Media challenged Havas Worldwide India to take the challenge

exchange4media Staff Sep 1, 2014 8:05 AM

Curry-Nation's Ice Bucket Challenge?blur=25

After Curry-Nation's Co-founder Priti Nair initiated the ALS Ice Bucket Challenge for the advertising fraternity and nominated K V Sridhar, Chief Creative Officer, SapientNitro, he has happily agreed to take part

exchange4media Staff Aug 25, 2014 10:05 AM