alok-sinha
Alok Sinha?blur=25

Guest Column: Alok Sinha, Chief Strategy Officer, Initiative India, pens down his perspective on the year gone by and the year ahead

Alok Sinha Dec 20, 2019 8:53 AM

Alok sinha initiative?blur=25

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin Oct 30, 2018 8:29 AM

Recap?blur=25

We bring you a round-up of top stories making headlines this week

exchange4media Staff Oct 27, 2018 9:49 AM

AlokSinha?blur=25

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff Oct 23, 2018 8:15 AM

Mindshare gears up for the digital realm with its 'war room' - The Loop?blur=25

The Loop includes multiple screens monitoring data from over 100 sources in real-time.Mindshare is piloting The Loop with Pepsi for the current IPL season and looks

Sonam Gulati May 21, 2014 7:53 AM

Mindshare brings on board John Thangaraj as Head of Strategy for North?blur=25

Thangaraj will assume responsibility for the Mindshare strategy product across Delhi clients. In his last role, he was Vice President - Strategic Planning at Lowe

exchange4media Staff Sep 16, 2013 12:06 PM

Mindshare India restructures?blur=25

Ravi Rao, Leader - Mindshare South Asia has announced a series of mgmt changes & appointments that further strengthen the co.

Noor Fathima Warsia Jan 12, 2012 7:36 AM

Mindshare India Restructures?blur=25

Ravi Rao, Leader - Mindshare South Asia has announced a series of mgmt changes & appointments that further strengthen the co.

Noor Fathima Warsia Jan 11, 2012 11:13 AM

IMPACT Annv Spl:  Alok Sinha on 7 ways to measure a print campaign’s success?blur=25

The trick in designing a campaign today is to match the right medium to the different stages in the consumer journey based on their inherent strengths in a manner which optimises media investments while delivering the campaign goals, says Alok Sinha, Leader, Invention, Mindshare South Asia.

Alok Sinha Nov 16, 2011 7:59 AM