alok-sinha
Alok sinha initiative

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin Oct 30, 2018 8:29 AM

Recap

We bring you a round-up of top stories making headlines this week

exchange4media Staff Oct 27, 2018 9:49 AM

AlokSinha

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff Oct 23, 2018 8:15 AM

Mindshare gears up for the digital realm with its 'war room' - The Loop

The Loop includes multiple screens monitoring data from over 100 sources in real-time.Mindshare is piloting The Loop with Pepsi for the current IPL season and looks

Sonam Gulati May 21, 2014 7:53 AM

Mindshare brings on board John Thangaraj as Head of Strategy for North

Thangaraj will assume responsibility for the Mindshare strategy product across Delhi clients. In his last role, he was Vice President - Strategic Planning at Lowe

exchange4media Staff Sep 16, 2013 12:06 PM

Mindshare India restructures

Ravi Rao, Leader - Mindshare South Asia has announced a series of mgmt changes & appointments that further strengthen the co.

Noor Fathima Warsia Jan 12, 2012 7:36 AM

Mindshare India Restructures

Ravi Rao, Leader - Mindshare South Asia has announced a series of mgmt changes & appointments that further strengthen the co.

Noor Fathima Warsia Jan 11, 2012 11:13 AM

IMPACT Annv Spl:  Alok Sinha on 7 ways to measure a print campaign’s success

The trick in designing a campaign today is to match the right medium to the different stages in the consumer journey based on their inherent strengths in a manner which optimises media investments while delivering the campaign goals, says Alok Sinha, Leader, Invention, Mindshare South Asia.

Alok Sinha Nov 16, 2011 7:59 AM