alok-bharadwaj
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Former Canon executive, Dr Alok Bharadwaj, has formed a management consultancy that will focus on change management and business transformation

exchange4media Staff Jul 4, 2017 1:43 PM

BW Marketing Whitebook focuses on how marketers can cater to different generations?blur=25

The launch of the 10th edition of the Marketing Whitebook saw some of India's leading marketers converge to discuss on how brands can stay relevant in Millennial driven marketplace

exchange4media Staff May 5, 2014 10:12 AM

Almost 30% of our printer market can move to cloud printing: Alok Bharadwaj?blur=25

With more & more consumers now storing their vital information on online services, cloud-enabled products like our next-gen inkjet printers will be taken by the early adopters, says the SVP, Canon India

Priyanka Mehra Dec 14, 2013 10:23 AM

Economic slump forces marketers to slash budgets?blur=25

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM

"There is massification of everything, as opposed to customisation"?blur=25

For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts

Ankur Gaurav Sep 13, 2013 7:52 AM

Video: Jury speaks at OOH Awards 2013?blur=25

Alok Bharadwaj, Nalin Kapoor, Rajiv Kumar Vij, Amitesh Rao, Shaswati Saradar, Sudeep Narayan share their experience of judging e4m’s OOH Awards

Priyanka Nair Mar 25, 2013 7:49 PM

Canon banks on airport presence to make brand fly?blur=25

The imaging company has set up neon signs at New Delhi, Bengaluru and Mumbai international airports

exchange4media Staff Jan 30, 2013 7:00 PM

Video: The future lies in emerging markets?blur=25

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Deepika Bhardwaj Jul 2, 2012 7:35 PM

Emerging markets in India growing at 60% for Canon?blur=25

Canon has witnessed growth of 60 per cent in emerging markets, while top cities have grown 15 per cent, says Alok Bharadwaj, Sr VP, Marketing, Canon India

Shree Lahiri Jul 2, 2012 7:00 PM

Ad Review: Canon – Clicking with the youth?blur=25

Canon’s ‘what makes us click’ campaign has been launched to appeal to the young generation. Industry experts tell us whether the idea has clicked

Deepika Bhardwaj Apr 16, 2012 12:46 PM

Canon India to invest Rs 150 crore in marketing initiatives?blur=25

Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital

Deepika Bhardwaj Mar 26, 2012 8:40 AM