allied-media

Amol Mohandas, Business Head - West & South, Allied Media has stepped down ending his six year stint with the agency

exchange4media Staff 23-December-2015

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha 05-October-2015

Following the exit of Shripad Kulkarni, the erstwhile CEO of Allied Media earlier this month, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media

exchange4media Staff 07-July-2015

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha 07-October-2014

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha 07-October-2014

This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from Allied Media's Delhi office. The win comes on the back of a multi-agency pitch

exchange4media Staff 01-August-2014

While big names are yet to sponsor the League, it has managed to rope in smaller brands like Dogspot.in and Lenskart. As per experts, the undefined viewership profile, lack of famous

Collin Furtado 30-July-2014

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha 07-April-2014

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti 16-July-2013

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti 16-July-2013

Unless a solution that addresses the concerns of TV channels is not brought in place, we will see more eruption, says Shripad Kulkarni, CEO, Allied Media

Shripad Kulkarni 16-July-2013

IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...

Abhinav Trivedi 15-April-2013

With Indians increasingly spending time out of home for work, leisure & shopping, OOH is a very imp tool for marketers, says Hanneli Slabber of South African Tourism

Twishy 25-March-2013

Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers

Saloni Surti 14-March-2013

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi 12-December-2012

Over the last 2 months, Allied has bagged biz of DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism & DSK Hyosung

exchange4media Staff 30-October-2012

RJ Malishka takes on the establishment in her own witty style & focusses on real situations without malice, says PM Balakrishna of Allied Media

Saloni Surti 14-September-2012

Dhanu has been appointed as appointed as Head of M3 Project & Strategy Team. She will be reporting to CEO Shripad Kulkarni

exchange4media Staff 07-September-2012

While FM players see the recent spate of ad rate hikes as a correction, media planners don’t expect much impact on ad budgets

Surbhi Bhasin 17-July-2012

Allied Media reportedly clocked billings of Rs 115 crore from October to mid-November on the back of Japanese brands spending aggressively in India.

Deepika Bhardwaj 22-December-2011

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