allied-media
Amol Mohandas quits Allied Media?blur=25

Amol Mohandas, Business Head - West & South, Allied Media has stepped down ending his six year stint with the agency

exchange4media Staff Dec 23, 2015 4:35 PM

FM festive adex expected to rise by 20-25%?blur=25

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha Oct 5, 2015 7:52 AM

Percept restructures; integrates media businesses into single entity ‘Percept Media’?blur=25

Following the exit of Shripad Kulkarni, the erstwhile CEO of Allied Media earlier this month, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media

exchange4media Staff Jul 7, 2015 4:51 PM

Cash-rich etailing giants up their competitive ante?blur=25

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha Oct 7, 2014 10:19 AM

Cash-rich etailing giants up their competitive ante?blur=25

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha Oct 7, 2014 8:03 AM

Allied Media bags digital mandate for fashion brand Phive Rivers?blur=25

This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from Allied Media's Delhi office. The win comes on the back of a multi-agency pitch

exchange4media Staff Aug 1, 2014 12:35 PM

Big brands stay wary of Pro Kabaddi League sponsorships?blur=25

While big names are yet to sponsor the League, it has managed to rope in smaller brands like Dogspot.in and Lenskart. As per experts, the undefined viewership profile, lack of famous

Collin Furtado Jul 30, 2014 9:12 AM

OOH players prepare for slump as IPL approaches?blur=25

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

Can television's loss be digital's gain??blur=25

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM

Can television's loss be digital's gain??blur=25

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

IBF & TAM: Chances of one-way street strategy succeeding are low?blur=25

Unless a solution that addresses the concerns of TV channels is not brought in place, we will see more eruption, says Shripad Kulkarni, CEO, Allied Media

Shripad Kulkarni Jul 16, 2013 8:01 AM

How IPL gets it right every time? Learnings for b'casters...?blur=25

IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...

Abhinav Trivedi Apr 15, 2013 9:29 PM

“Future lies in smart outdoor that recognises & reacts to consumer types”?blur=25

With Indians increasingly spending time out of home for work, leisure & shopping, OOH is a very imp tool for marketers, says Hanneli Slabber of South African Tourism

Twishy Mar 25, 2013 7:47 PM

Tailored catchment & low cost makes radio apt for local retailers?blur=25

Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers

Saloni Surti Mar 14, 2013 6:59 PM

Buoyed by digitisation, b'casters test ad free routes?blur=25

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi Dec 12, 2012 7:43 PM

Allied Media bags new businesses worth Rs 150 crore?blur=25

Over the last 2 months, Allied has bagged biz of DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism & DSK Hyosung

exchange4media Staff Oct 30, 2012 6:43 PM

My favourite RJ: Malishka, Red FM?blur=25

RJ Malishka takes on the establishment in her own witty style & focusses on real situations without malice, says PM Balakrishna of Allied Media

Saloni Surti Sep 14, 2012 7:20 PM

Allied Media Network ropes in Shilpa Dhanu?blur=25

Dhanu has been appointed as appointed as Head of M3 Project & Strategy Team. She will be reporting to CEO Shripad Kulkarni

exchange4media Staff Sep 7, 2012 7:09 PM

Radio seeks to up ad rates?blur=25

While FM players see the recent spate of ad rate hikes as a correction, media planners don’t expect much impact on ad budgets

Surbhi Bhasin Jul 17, 2012 8:16 PM

Allied Media aggregates Rs 115 cr during festive season?blur=25

Allied Media reportedly clocked billings of Rs 115 crore from October to mid-November on the back of Japanese brands spending aggressively in India.

Deepika Bhardwaj Dec 22, 2011 9:12 AM