The app will provide unique audience engagement opportunities and grow the fan base of Bengal Warriors

exchange4media Staff Aug 28, 2017 12:27 PM


The special screenings will be organised across leading cinema chains on Saturday, August 12, 2017 in cities including Ludhiana, Udaipur, Indore, Surat and Lucknow

exchange4media Staff Aug 10, 2017 6:11 PM


Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie crew to promote healthy sanitary habits

exchange4media Staff Aug 8, 2017 7:31 AM

Bollywood banks on ICC Champions Trophy 2017 for trailer debuts?blur=25

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

Madhuwanti Saha Jun 20, 2017 8:06 AM

e4mrecap: The Week That Was?blur=25

A recap of the most important stories that you may have missed this week

exchange4media Staff Jun 18, 2017 7:48 AM

WASH United-Happy mcgarrybowen break stigma surrounding menstruation?blur=25

‘To bleed without Violence’ went viral with 7.5 million views, in addition to being shared by Bollywood superstar Akshay Kumar in just four days

exchange4media Staff Jun 10, 2017 7:55 AM

Tata Motors signs on Akshay Kumar as brand ambassador for its Commercial Vehicles business?blur=25

The actor will enter this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated for January 2017

exchange4media Staff Dec 28, 2016 12:47 PM

Zee Studio's 'Rustom' collects 14.1 crore on day one?blur=25

The Zee Studio & KriArj entertainment-produced Akshay Kumar-starrer ‘Rustom’ has garnered a box office collection of a whopping 14.11 crore on day one in India from 2317 screens, higher than the opening of Airflift that was a solo release

exchange4media Staff Aug 16, 2016 8:02 AM

Lodha Group ropes in Akshay Kumar and Twinkle Khanna as its new brand ambassadors?blur=25

As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India

exchange4media Staff Mar 29, 2016 7:56 AM

Celebrity endorsements and Pan Masala brands: The debate continues...?blur=25

Recent reports indicate that the Delhi government has written to Bollywood stars not to endorse pan masala brands as they contain potential cancer causing agents, and has requested them to join its Anti-Tobacco Drive.

Sarmistha Neogy Jan 19, 2016 9:05 AM

Honda's second inning: All set to spread its "wings"?blur=25

Honda has launched "Wave 2.0" of its business expansion in the country with its latest ad taglined 'Honda is Honda' which aims to firmly embed Honda's Wings as the metaphor

Ankur Singh Jul 22, 2014 8:08 AM

Life OK launches Bollywood awards called Life OK NOW Awards?blur=25

To be held every month, Akshay Kumar is the face of the 1st Life OK NOW Awards. Winners will be selected through a public voting campaign

exchange4media Staff May 14, 2014 5:29 PM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'?blur=25

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

Relaxo signs Akshay Kumar as brand ambassador for Sparx?blur=25

Sparx is looking to further intensify its association with the youth TG and highlight its brand sign-off, ‘Add Sparx to your life’

exchange4media Staff Sep 18, 2012 8:12 PM

Ad Review: Honda – More a ‘Hero’ ad than a ‘Honda’ one?blur=25

Honda has launched its first India focused corporate campaign post its split with Hero. Industry experts feel the campaign lacks impact

Deepika Bhardwaj Jun 13, 2012 8:27 PM

Honda to build emotional connect with new brand identity?blur=25

Post split with its long standing partner Hero, Honda has unveiled new corporate identity ‘Sach kar denge sapne’ in line with global tagline ‘The power of dreams’

exchange4media Staff May 16, 2012 7:15 PM

India’s youth love MTV Roadies’ Rannvijay: Ormax study?blur=25

As per the Ormax Media study titled ‘Character Youth Loves’ (CYL), Rannvijay from MTV Roadies is the most popular non-fiction character among the youth.

exchange4media Mumbai Bureau Aug 12, 2011 9:12 AM

Thums Up ups the daredevil quotient in latest TVC?blur=25

The latest communication for Thums Up takes the takes the whole idea of ‘I Will Do Anything for My Thunder’ attitude of an Indian male to the next level of ‘Taste the Thunder’ by adding an element of fun and playfulness.

exchange4media Staff Feb 11, 2010 7:15 AM