Life OK launches Bollywood awards called Life OK NOW Awards

To be held every month, Akshay Kumar is the face of the 1st Life OK NOW Awards. Winners will be selected through a public voting campaign

exchange4media Staff May 14, 2014 5:29 PM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

Relaxo signs Akshay Kumar as brand ambassador for Sparx

Sparx is looking to further intensify its association with the youth TG and highlight its brand sign-off, ‘Add Sparx to your life’

exchange4media Staff Sep 18, 2012 8:12 PM

Ad Review: Honda – More a ‘Hero’ ad than a ‘Honda’ one

Honda has launched its first India focused corporate campaign post its split with Hero. Industry experts feel the campaign lacks impact

Deepika Bhardwaj Jun 13, 2012 8:27 PM

Honda to build emotional connect with new brand identity

Post split with its long standing partner Hero, Honda has unveiled new corporate identity ‘Sach kar denge sapne’ in line with global tagline ‘The power of dreams’

exchange4media Staff May 16, 2012 7:15 PM

India’s youth love MTV Roadies’ Rannvijay: Ormax study

As per the Ormax Media study titled ‘Character Youth Loves’ (CYL), Rannvijay from MTV Roadies is the most popular non-fiction character among the youth.

exchange4media Mumbai Bureau Aug 12, 2011 9:12 AM

Thums Up ups the daredevil quotient in latest TVC

The latest communication for Thums Up takes the takes the whole idea of ‘I Will Do Anything for My Thunder’ attitude of an Indian male to the next level of ‘Taste the Thunder’ by adding an element of fun and playfulness.

exchange4media Staff Feb 11, 2010 7:15 AM