In a recent development, Maxus Global has decided to entrust additional responsibility on Managing Director Ajit Varghese. Varghese will now also run Maxus in the South Asian markets comprising Bangladesh, Pakistan and Sri Lanka, besides running Maxus and Motivator – the two GroupM brands in India.
IPL3 has been witnessing various marketing activities around it. Joining this bandwagon were Hindustan Times and Mid-Day, which brought out no less than eight full page ads on their front page, denoting the eight IPL teams for their editions on March 12, 2010, the day the tournament kicked off. The entire mass level print activity for HT was conceptualised by Maxus, while Ogilvy India is the creative agency for the print campaign.