S Yesudas launches ‘triggerbridge, the unagency’?blur=25

S Yesudas has announced his first ever-entrepreneurial venture in partnership with Ajit Nair, MX Advertising and Amit Tripathi, IdeateLabs. Yesudas is Managing Director and co-founder

e4m Desk Dec 3, 2015 8:52 AM

Regional players see definitive merit in forming alliances like OneIndia?blur=25

Regional print players display a positive disposition towards forming partnerships on the lines of OneIndia. While most appreciate the potential of regional alliances, certain apprehensions come about

Abid Hasan Apr 21, 2014 7:58 AM

Print players tighten their belts to counter slowdown pangs?blur=25

Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken

Abid Hasan Sep 18, 2013 8:22 AM

MX Advertising bags creative & media duties of Pratap Plastics?blur=25

The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points

e4m Desk May 23, 2013 5:06 AM